Podcast Production for Beginners

Program Overview

This three-day course aims to guide individuals through the creation and production of podcasts. Led by experienced professionals, participants will learn best practices, gain technical skills, and develop strategies for marketing and monetizing their content. The program provides the necessary knowledge and foundation to create a pilot podcast, whether for professional endeavors or personal interests.

Program Outline

It’s for businesses, individuals, community groups and organisations of all shapes and sizes who have a great story to tell and want to engage their audiences with news, views or entertainment.

Outline:

Day One

• Why podcasts?
The impact of podcasts today and thinking about the future
• Creating content that matters – your unique voice, your unique product
• Legal and ethics – essential knowledge before launching episode one
• Understanding your audience – who are you talking to and what motivates them
• Planning your podcast – what’s coming up in the next episode and how to keep your audience hooked
• The best ways to interview your guests – developing media skills and your personal journalistic style.
What works and what to avoid.
• A guest talk from a professional who has grown their business and brand through podcasting.

Day Two

• Technical skills – familiarity with the kit and studio set up.
Recording and editing
• The practicalities of what kit to buy – and who are the reliable suppliers
• How to create a podcast studio at home or work
• A guest talk from a professional who has grown their business and brand through podcasting.
• Further technical skills in the studio

Day Three

• How to market your podcast
• How to monetise your podcast
• A guest talk from a professional who has grown their business and brand through podcasting
• What next?
Being part of a network of new podcasters.
• The sessions will include lectures, discussions, talks from guest speakers and practical assignments in the studio where you will record and edit short podcast pieces.
• There will be a range of experienced tutors and podcasters who will deliver this course.
All come with teaching experience, technical knowledge and an understanding of the podcast industry today.
• John Collins has spent the majority of his career as a radio journalist, working on local, regional and national stations as a reporter, news reader and sports commentator.
• He has read the news, scheduled the music, devised the competitions and managed the newsrooms of stations as varied as Heart, LBC, Capital and Free Radio.

Careers:

• The course is designed to prepare you to take your marketing and ideas to the next level through podcasting.
• It could be a useful addition to a CV if you are entering a marketing or communications role.

Other:

• You’ll be part of a lively broadcasting community in our technical studio environment.
• With a limited class size of twelve there’ll be time for one-to-one attention to ensure you leave with the relevant knowledge and technical skills.
• You’ll benefit from learning with an experienced journalism tutor who has established links to the profession and significant experience working across various media.
• On successful completion of the course you will receive a certificate of attendance.
• Right now, there’s no more exciting (and certainly no faster-growing) media than podcasting.
• Over the last twenty years it’s grown from a niche interest on the fringes of internet blogging to a multi-billion-pound industry.
• Everyone, from traditional broadcasters to political activists to big businesses are using and experimenting with podcasts to take their messages to a wider audience.
• You will leave the course with a well-formed plan to create a pilot of your own podcast, whether that is to showcase an area of professional expertise or to support personal interests.
• You will:
• have the knowledge and skills to create a podcast strategy
• be ready to use podcasts to reach new audiences.
• You must be over the age of 18 in order to attend this course.
• You can read the terms and conditions of booking here.
Also, start thinking about your own podcast, who your audience is and what you hope your podcast will achieve.

The fee for this course is £550.