| Program start date | Application deadline |
| 2024-07-17 | - |
| 2024-10-02 | - |
Program Overview
This fully-funded, one-day course from Nottingham Trent University teaches the fundamentals of copywriting and content creation. Led by experienced copywriter Faye Stenson, it covers various copywriting techniques, SEO principles, and tone of voice strategies. Participants will engage in practical activities and receive expert guidance to improve their writing skills for effective sales and marketing campaigns.
Program Outline
Degree Overview:
This is a one-day professional short course in Copywriting and Content Writing offered by Nottingham Trent University (NTU). It is designed to teach the essentials of writing compelling sales and marketing copy that gets results. The course is fully funded and available at no cost to eligible participants who live or work in Kirkby-in-Ashfield or Sutton-in-Ashfield.
Outline:
The course covers the following topics:
- What is copywriting?
- How is copywriting different from other types of writing and what are its benefits?
- Online versus offline copywriting.
- Key types of copywriting:
- Advertising and advertorials
- Social media
- Email marketing & direct mail
- Flyers, brochures & leaflets
- Press releases
- Techniques for writing persuasively.
- Writing for SEO:
- Keyword research
- Local SEO
- Tone of voice and house style:
- Why they’re important
- Where they fit within your wider branding
Teaching:
The course is taught in-person at the Summit Centre in Kirkby-in-Ashfield. The course is delivered by Faye Stenson, a copywriter, marketing communications specialist, mentor and trainer. Faye runs her own copywriting and content writing business, Black & Write, and has worked with clients of all types and sizes. The session is interactive, with discussions, quizzes and activities.
Other:
The course is delivered through the Enterprising Ashfield project, which is funded by the Government's Towns Fund. It is a perfect complement to other marketing and creative courses offered by Enterprising Ashfield, such as website design, social media and product photography.
