Program Overview
This copywriting course equips participants with the skills to create effective copy for various mediums, including advertising, social media, and press releases. It covers fundamental principles, different copywriting formats, and SEO optimization techniques. Led by an experienced copywriter, the course is free for eligible residents of Kirkby-in-Ashfield or Sutton-in-Ashfield, providing them with a certificate of attendance upon completion.
Program Outline
Degree Overview:
This course is designed to provide individuals with a fundamental understanding of copywriting principles and techniques. It aims to equip participants with the skills to create effective copy for various mediums, including advertising, social media, emails, newsletters, and press releases.
Outline:
The course covers the following topics:
- What is copywriting?
- Types of copywriting: This module delves into various copywriting formats, including advertising, social media, emails, newsletters, and press releases.
- The inverted pyramid format of writing: This module explains the importance of the inverted pyramid format in writing and its role in balancing copy with visuals.
Teaching:
The course is delivered in-person at the Summit Centre in Kirkby-in-Ashfield. The course duration and schedule are to be announced soon. The course is taught by Faye Stenson, a copywriter, marketing communications specialist, mentor, and trainer. Faye runs her own copywriting and content writing business, Black & Write, and has worked with clients of all sizes, including household names like Travis Perkins, E.ON, Homebase, and The University of Greenwich.
Other:
The course is offered free of charge to eligible participants who live or work in the towns of Kirkby-in-Ashfield or Sutton-in-Ashfield. The course is funded by the Government's Towns Fund through the Enterprising Ashfield project. Participants will receive a certificate of attendance upon completion of the course.
