BA (Hons) Broadcast & Electronic Communication Arts

Program Overview

This program focuses on the practical application of aesthetic theory in electronic and digital media production. It emphasizes effective communication, media analysis, and research integration into content creation and distribution. Students develop proficiency in fundamental and advanced production techniques, while critically evaluating industry trends and regulations. The program encourages practical experience through internships and supervised teaching.

Program Outline

Degree Overview:

This course will allow you to apply aesthetic theory to the practice of media production, use effective communication strategies, including media terminology as appropriate, in the creation and analysis of electronic and digital media content. Integrate research-related media theory into the conception and distribution of media content through conceptualize, design, and write stories for electronic and digital media. Finally, demonstrate proficiency in fundamental and advanced media production concepts and techniques.

Careers:

This degree will help you learn how to critically evaluate business trends and the legal and regulatory frameworks of electronic and digital media industries.

Other:

The department encourages students to participate in independent production, internship, and supervised teaching experiences as a part of their program of study.