International Festival and Event Management

Program Overview

Edinburgh Napier University's BA (Hons) International Festival and Event Management program provides a comprehensive education in event planning, design, and management. With a focus on event contributions to local economies, the four-year program covers event operations, design, political contexts, and strategic management, preparing students for careers as event managers, coordinators, and marketers in the thriving event industry.

Program Outline

Degree Overview:

The BA (Hons) International Festival and Event Management program at Edinburgh Napier University is a four-year program designed to equip students with the skills and knowledge necessary to plan, design, market, operate, and develop events. The program emphasizes the role of events in contributing to local economies and communities.

Outline:

The program is structured across four years, with a focus on different aspects of event management:

• Year 1: Introduces key themes and concepts related to event management operations, including mainstream business skills.
• Year 2: Delves into event design, with practical assessments.
Other topics include sports events, venue management, and facility management, building upon the foundation established in year one.
• Year 3: Examines the political context of events, focusing on conferences and corporate events.
The second half of year three features an industry focus, with students completing either a 24-week work placement or a consultancy-based Live Project.
• Year 4: Culminates with a dissertation, a large-scale independent academic research project.
Other modules focus on event sustainability and strategic management.

Assessment:

The program utilizes a variety of assessment methods, including:

• Essays
• Reports
• Presentations
• Projects
• Portfolios
• Exams
• Multiple choice tests
• Practical events
• Industry/client pitches
• Wikis
• Group assessments

Teaching:

The program employs a diverse range of teaching methods, including:

• Lectures
• Workshops
• Seminars
• Industry-based learning placements
Online resources are also available, such as:
• Lecture slides
• Reading suggestions
• Podcasts
• Wikis
• Videos

Careers:

The program prepares students for a variety of careers in the event management industry, including:

• Event manager
• Event planner
• Event coordinator
• Marketing manager
• Project manager

Other:

• The program is taught in Edinburgh, a world-famous tourist destination and Festival City.
• Visiting professors from the industry contribute to the program.
• The program offers a pathway option for students who need to strengthen their English language abilities and introduce core concepts and knowledge required at university study level.
• The program offers progression scholarships for students moving into a degree from all pathway routes.
• The program offers country-specific requirements for international students.