MSc (Hons) International Tourism Destination Management

Program Overview

The MSc International Tourism Destination Management program at Edinburgh Napier University equips students with comprehensive knowledge and skills in tourism management, destination marketing, and experience design. Through coursework assignments, independent study, and a research dissertation, graduates develop competencies in policy formulation, planning, and innovation, preparing them for careers in the dynamic international tourism industry. Edinburgh's thriving tourism sector offers ample opportunities for practical experience and employment.

Program Outline

Degree Overview:

The MSc International Tourism Destination Management program is designed to equip students with the knowledge and skills necessary to succeed in the international tourism industry. The program focuses on providing an in-depth understanding of tourism management, destination marketing, and experience design. It is particularly suitable for individuals without prior tourism experience who wish to enter this dynamic and diverse field.

Assessment:

The program is primarily assessed through coursework assignments, which include:

• Reports
• Projects
• Essays
• Presentations
• Portfolios
Students also complete a standalone research proposal and an in-depth MSc Dissertation to fulfill the program requirements.

Teaching:

The program utilizes a variety of teaching methods, including:

• Lectures
• Guest lectures
• Tutorials
• Independent study

Careers:

Upon completion of the program, graduates will be equipped with the skills and knowledge to pursue careers in the international tourism industry. The program emphasizes developing practical and innovative solutions, enhancing employability within the sector. Edinburgh's thriving tourism industry provides ample opportunities for part-time work, internships, and employment after graduation.

Other:

• Edinburgh Napier University has been teaching tourism for over 25 years and specializes in applied, research-informed learning.
• The program emphasizes the development of organizational and business skills, considering the diversity of cultures involved in international tourism.
• Students will gain an advanced understanding of the issues and concepts related to international tourism development, marketing practices, and heritage considerations worldwide.
• The program aims to develop skills such as policy formulation, future planning, research, time management, and presentation methods.
• Graduates will be able to devise sustainable policies and strategies by understanding the key challenges and issues facing the tourism sector.
• The program is taught in Edinburgh, a UNESCO World Heritage Site and home to the world's largest arts festival.
• The university is ranked among the Top 10 UK Universities for Hospitality, Event Management, and Tourism (Guardian GUG, 2023).