Mass Communications with Advertising and Public Relations

Program Overview

The Mass Communications with Advertising and Public Relations degree is a four-year program that prepares students for careers in advertising, public relations, branding, marketing, and other communication fields. Recognized by the Chartered Institute of Public Relations and the Public Relations and Communications Association, the program offers a flexible curriculum, opportunities for overseas study or work placements, and a variety of assessments designed to reflect professional practice. Graduates are well-prepared for careers in a range of communication-related fields.

Program Outline

Degree Overview:

The Mass Communications with Advertising and Public Relations degree is a four-year program designed to prepare students for employment or postgraduate study in various communication-related fields. It covers disciplines such as advertising, public relations, branding, marketing, corporate communications, mass communications, media, and digital communications. The program is recognized by the Chartered Institute of Public Relations (CIPR) and the Public Relations and Communications Association (PRCA), signifying its professional focus. Students have the opportunity to study at a partner university overseas or complete a work placement in industry. The program offers flexibility, allowing students to start in year one or join via direct entry from college into the second or third year.

Assessment:

Assessments are designed to reflect the academic and/or professional focus of each module. Students will engage in various assessment methods, including:

• Writing essays
• Developing research portfolios
• Undertaking individual and team presentations
• Developing research projects
• Creating advertising, PR, and branding strategies
• Developing creative solutions to set briefs and established professional standards

Teaching:

Students will participate in a variety of learning and teaching methods, including:

• Lectures
• Tutorials
• Team work
• Class discussions
• One-to-one supervision
• Independent study
• Practical projects
• Workshops

Careers:

The program prepares students for a range of careers in communication-related fields, including:

• Advertising
• Public relations
• Branding
• Marketing
• Corporate communications
• Mass communications
• Media
• Digital communications

Other:

• Edinburgh Napier University is a top 2 UK modern university for Communication and Media studies (The Times & Sunday Times Good University Guide 2023).
• The program is recognized by the Public Relations and Communications Association (PRCA).
• Students may incur additional costs during their education at the University over and above tuition fees in an academic year such as laptops, stationary and additional resources.