Bachelor of International Studies and Bachelor of Marketing and Media

Program Overview

This double degree program in International Studies and Marketing and Media from Macquarie University equips students with intercultural and marketing skills in a globalized job market. Taught by industry professionals, it offers specialization in European or Asian languages and provides hands-on experience in media-related technologies. Graduates are prepared for careers in the marketing and media industries as well as other sectors with an international focus.

Program Outline

Degree Overview:

The Bachelor of International Studies and Bachelor of Marketing and Media is a double degree program offered by Macquarie University in Sydney. It combines the study of cultures and global society with the acquisition of advanced foreign language and communication skills and knowledge about global diversity and mobility. The program also offers a unique blend of marketing strategy, brand management and digital production.

Objectives:

The program aims to equip students with transferable intercultural skills that are highly valued in today’s globalised job market. It also aims to develop students' understanding of both traditional and emerging media, and provide opportunities to hone their practical skills in media-related technologies that can then be applied in a marketing context.

Teaching:

The program is taught by widely published academics, professional marketers and award-winning media producers – all with industry experience. Students have access to professional studio spaces, industry-standard digital workstations, a theatre and digital production tools.

Careers:

The program prepares students for a range of careers in the marketing and media industries, as well as in other sectors with an international outlook.

Other:

The program offers students the opportunity to specialize in either a European or an Asian language. Students can choose from five languages: The program also offers students the opportunity to study a degree that develops skills crucial to employment across a range of sectors with an international outlook. Students can also discover a country’s culture in addition to learning its language. The program is accredited by the Association to Advance Collegiate Schools of Business (AACSB).