Bachelor of Business Analytics and Bachelor of Marketing and Media

Program Overview

The Bachelor of Business Analytics and Bachelor of Marketing and Media double degree from Macquarie University equips students with analytical, marketing, and media production skills. The program emphasizes transferable skills, global leadership, and practical application, preparing graduates for careers in diverse industries and sectors. Students benefit from award-winning professionals, state-of-the-art facilities, and the university's close industry connections.

Program Outline

Degree Overview:

The Bachelor of Business Analytics and Bachelor of Marketing and Media is a double degree program offered by Macquarie University in Sydney.

Objectives:

• Business Analytics: The program aims to equip students with skills in data visualization, statistical and analytical tools, and a solid understanding of organizational problems from managerial, financial, and human perspectives.
This knowledge will enable students to make informed and insightful decisions.
• Marketing and Media: The program focuses on providing a unique blend of marketing strategy, brand management, and digital production.
Students will learn about the theories behind modern marketing, gain a thorough understanding of both traditional and emerging media, and develop practical skills in media-related technologies that can be applied in a marketing context.

Key Features:

• Transferable Skills: The program emphasizes the development of transferable skills sought after by employers, including qualitative, quantitative, and computing skills.
• Global Leadership: Students participate in the multi-award-winning Global Leadership Program, gaining valuable skills valued by employers.
• High-Performance Workplaces: The program provides a foundation in core technical knowledge related to business analytics, information systems, and their business applications.
• Globally Recognized Institution: Macquarie Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
• Practical Experience: The program combines theoretical knowledge with practical application in both marketing and media, preparing students for real-world careers.
• Award-Winning Professionals: Students learn from widely published academics, professional marketers, and award-winning media producers with industry experience.
• State-of-the-Art Facilities: Students have access to professional studio spaces, industry-standard digital workstations, a theatre, and digital production tools.
• Double Degree Benefits: Students can fast-track their learning by up to two years, saving time and money.
They can also personalize their double degree by choosing a combination that best aligns with their career aspirations.

Careers:

• Graduate Employability: The program prioritizes graduate employability and works closely with various industries and sectors to ensure students are job-ready upon graduation.