Program Overview
The Graduate Certificate of Applied Business Analytics equips students with practical business analytics skills and techniques. The flexible, online program emphasizes data-driven decision-making and problem-solving, preparing students for careers as Business Analysts, Data Analysts, and more. By applying modeling, forecasting, and machine learning to big data, students gain the knowledge and skills to solve real-world business challenges. Macquarie Business School's cross-disciplinary approach empowers graduates to make a positive impact through entrepreneurship, collaboration, and business acumen.
Program Outline
Degree Overview:
The Graduate Certificate of Applied Business Analytics is a flexible program designed to equip students with practical and real-world applications of business analytics tools and techniques.
Objectives:
- Develop knowledge of computer programming, databases, applied statistics, and machine learning techniques applied to big data.
- Examine the three key categories of contemporary analytics: descriptive, predictive, and prescriptive.
Careers:
The program prepares students for careers in various industries where data-driven decision-making is crucial. Potential career paths include:
- Business Analyst
- Data Analyst
- Data Scientist
- Market Research Analyst
- Operations Research Analyst
Other:
- The program is 100% online, offering flexibility for students to study around their work and life commitments.
- Students can gain credit towards the Master of Business Analytics, ranked in the top 100 in the world.
- The program emphasizes practical capabilities alongside theoretical knowledge, focusing on real-world applications of business analytics tools and techniques.
- Macquarie Business School is known for its cross-disciplinary approach to teaching, empowering students to make a real and positive impact on the world using the power of entrepreneurship, collaboration, creativity, and business acumen.
- Macquarie University offers flexible study options, personalized degrees, and practical experiences to ensure students have the right skills upon graduation.
