MA Digital Media Management

Program Overview

The MA Digital Media Management program equips graduates with the knowledge and skills to excel in the creative industries. It covers digital media technologies, management, and entrepreneurship, preparing students for careers in digital media, marketing, and innovation. The program emphasizes real-world experience through industry collaborations, projects, and a potential placement year. Accredited by the Chartered Institute of Marketing, it provides students with a solid foundation for success in the dynamic digital media landscape.

Program Outline

Degree Overview:

This MA Digital Media Management program is designed to equip graduates with the advanced knowledge and qualifications needed to excel in the dynamic creative industries. The program aims to:

• Develop a portfolio, network, and prepare for a career in the vibrant creative industries.
• Gain advanced knowledge and qualifications.
• Prepare for exciting professional media positions.
• Undertake a major individual project alongside or within a relevant organization.
• Excel through a syllabus designed to match the in-demand expertise of the creative media industry.
• Study in well-equipped media studios and lab facilities, with experienced industry practitioners.

Outline:

The program consists of eight taught modules and a major project alongside or within an organization. Students will learn how to exploit the latest digital media technologies and platforms, across interactive, social and mobile content, as well as the management of digital media businesses, organizations and teams.

Year 1

• Compulsory Modules:
• Communicating Research (15 Credits)
• Design Thinking (15 Credits)
• Digital And Mobile Technologies (15 Credits)
• Digital Innovation (15 Credits)
• Digital Media Ecosystems (15 Credits)
• Digital Media Management (15 Credits)
• Enterprise And Entrepreneurship (15 Credits)
• Strategic Digital Marketing (15 Credits)
• Optional Modules:
• Placement Year (Credits - )

Year 2

• Compulsory Modules:
• Digital Media Management Project (60 Credits)

Assessment:

The program utilizes a variety of assessment methods, including:

• Coursework (100%)

Teaching:

The program utilizes a variety of teaching methods, including:

• Lectures
• Seminars
• Workshops
• Individual project work
• Group work and presentations
• Industry days

Careers:

The program prepares graduates for a career in:

• Managing or consulting on social media
• Digital PR
• Marketing
• Projects
• Products
• Digital media
• Communication strategies
• Entrepreneurship and digital innovation
• Digital media designers
• Analysts
• Digital change leaders and innovators

Other:

• The program offers a two-year work experience route including a placement of up to 12 months.
• The program is accredited by the Chartered Institute of Marketing.
• Students will have the opportunity to work on real client briefs, providing them with vital industry experience and material for their portfolio.
• A number of industry days and events are also held on campus and within the Sheffield Cultural Industries Quarter, where students will take part in workshops, talks, and exhibitions held by creative media industry representatives, professionals, and companies/ organizations.
• The superb industry links, projects, site visits and field trips involved in this course provide ample networking opportunities.
• Students will have access to industry-standard software and hardware tools such as Adobe and Apple software.
• Students will be supported in finding placements and can apply for a vacancy as they would like a job.
There are dedicated sessions to support them in CV writing, interview skills and job applications.
• The placement starts in the second year and most are paid.
• Students can apply for the placement route by selecting the two-year course length.
• The program is taught at City Campus through a structured mix of lectures, seminars and practical sessions as well as access to digital and online resources to support learning.
• The program is located in the heart of Sheffield, within minutes of the train and bus stations.
• Students have access to Adsetts Library, which is located on City Campus and is open 24 hours a day, every day.
• The program is periodically reviewed and enhanced to provide the best possible learning experience for students and ensure ongoing compliance with any professional, statutory and regulatory body standards.
• Module structure, content, delivery and assessment may change, but the focus of the course and the learning outcomes are expected to remain as described.

UK students: Full-time £10,310 or £11,810 with work experience International/EU students: Full-time £17,205 or £18,705 with work experience