Program Overview
This Digital Marketing program prepares students for the future of marketing, emphasizing customer experience and strategic thinking. It provides a solid foundation in digital marketing techniques and platforms, offering electives in areas such as the digital customer experience and experiential marketing. Graduates pursue careers in digital marketing, brand strategy, and other related fields, supported by the program's accreditation by The Chartered Institute of Marketing (CIM) and ranking among the top 10 in its subject area.
Program Outline
Degree Overview:
This program is designed for students interested in the future of digital marketing, where customer experience is becoming the foundation for product and service development. The program aims to develop students' skills as marketing professionals with a strategic mindset, providing a solid foundation in digital marketing techniques and platforms to support overarching marketing strategies.
Objectives:
- Understand the fast-moving sector of digital marketing.
- Master strategies and platforms to tackle contemporary digital media challenges.
- Shape the future of the digital marketing world.
- Develop skills as a marketing professional with a strategic mindset.
- Gain a solid foundation in digital marketing techniques and platforms.
Outline:
Year 1:
- Compulsory Modules:
- Contemporary Marketing (40 credits) - Assessment: Coursework (100%)
- Foundations of Business (40 credits) - Assessment: Coursework (80%), Practical (20%)
- Foundations of Digital Marketing (20 credits) - Assessment: Coursework (100%)
- Understanding People and Cultures (20 credits) - Assessment: Coursework (100%)
Year 2:
- Compulsory Modules:
- Digital Marketing Planning and Performance (40 credits) - Assessment: Coursework (100%)
- Managing Business and Financial Performance for Marketers (20 credits) - Assessment: Coursework (100%)
- Professional Development for the Marketer (40 credits) - Assessment: Coursework (100%)
- Elective Modules:
- Experiential Marketing Events (20 credits) - Assessment: Coursework (100%)
- Foreign Language (French, Spanish, Italian) (20 credits) - Assessment: Coursework (50%), Practical (50%)
- The Corporate Customer (20 credits) - Assessment: Coursework (100%)
- The Digital Customer Experience (20 credits) - Assessment: Coursework (100%)
Year 3:
- Optional Modules:
- Compulsory Modules:
- Consultancy Project in Marketing (40 credits) - Assessment: Coursework (100%)
- Managing Brands in a Digital Environment (40 credits) - Assessment: Coursework (100%)
- Strategy in the Global and Digital Environment (20 credits) - Assessment: Coursework (100%)
- Elective Modules:
- Consumer Psychology (20 credits) - Assessment: Coursework (100%)
- Contemporary Leadership in Context (20 credits) - Assessment: Coursework (100%)
- Marketing in a Global Context (20 credits) - Assessment: Coursework (100%)
Assessment:
The program utilizes a variety of assessment methods, including:
- Coursework
- Practical assessments
- Presentations
- Project plans
- Reflective writing
Teaching:
- Teaching Methods:
- On-campus lectures, seminars, and tutorials
- Digital learning platforms
- Independent study
- Practice-based learning and group work
- Simulated work environments
- Problem-solving workshops
- Class debates and presentations
- Faculty:
- Highly qualified lecturers active in their field.
- Industry specialists who design the course.
- Unique Approaches:
- Emphasis on critical thinking about the impact of big data, artificial intelligence, machine learning, and Web 4.0 on the marketing landscape.
- Focus on providing value over selling products and authentic storytelling to create a brand that customers care about.
- Exploration of modern challenges of consumerism and globalization, learning how to champion environmental and social issues to influence positive change.
Careers:
Graduates from this course go on to a wide range of digital marketing careers in various organizations. These roles can vary from digital marketing campaign development, customer experience, and content creation.
Previous graduates have worked in roles such as:
- Marketing consultancy
- Brand strategy
- Social media management
- Marketing research
- Digital marketing
- Teaching or lecturing
- Entrepreneurship
- Freelancing
Other:
- The course is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining exemptions from units on CIM qualifications.
- Students may have the opportunity to join The Chartered Institute of Marketing (CIM) as a Studying Member.
- Sheffield Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), placing it in the top 6% of business schools globally.
- The course is ranked 10th in its subject area in the Guardian University Guide 2024.
- The course scored 90% for teaching satisfaction in the 2023 National Student Survey.
- Students have the opportunity to arrange a year-long work placement in between their second and third years.
- Students have summer and winter school opportunities in various locations, including France, Germany, Spain, and Morocco.
- Students may be eligible to study abroad for a semester at one of the partner universities in Europe and beyond.
- Students take on projects set by external organizations, allowing them to apply their learning to the real world, build their business network, and take their first step on their chosen career ladder.
- Students gain first-hand insights from local experts who deliver regular guest talks on campus.
- Students have the opportunity to collaborate with creatives, entrepreneurs, and investors across Sheffield through the Hallam i-Lab business hub.
- Students can build their profile by taking part in competitions, such as The Pitch, delivered by the Chartered Institute of Marketing.
- Students have access to specialist marketing platforms and equipment, such as:
- Marketing intelligence platforms such as Mintel and EuroMonitor
- SEO analytical software
- Design and video editing tools from the Adobe Suite
- Video cameras and recording equipment
- Social media management platforms
- Consumer insight tools
- The World Advertising Research Centre
- LinkedIn Learning
- Students benefit from dedicated business facilities such as a business lounge, trading floor, and languages hub, plus plenty of room to study in social learning spaces, seminar rooms, and PC labs – all set in 400 square metres of stunning green space, where they can socialize, eat, relax, and study.
- Students who graduate with a minimum 2:2 classification will be exempt on an APL (Accreditation of Prior Learning) basis from one module on the CIM level four Certificate in Professional Marketing and one module from the level six Diploma in Professional Marketing.
- All degrees which receive CIM accreditation are now also automatically recognized by the Australian Marketing Institute (AMI).
Home students
Our tuition fee for UK students starting full-time undergraduate study in 2024/25 is £9,250 per year. These fees are regulated by the UK government and are therefore subject to changes in government policy. During your placement year you will pay a reduced fee of £1,200. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees.
International students
Our tuition fee for International/EU students starting full-time study in 2024/25 is £16,655 per year. During your placement year you will pay a reduced fee of £1,200.
