Program Overview
This CIPR and PRCA-accredited Public Relations degree provides the necessary skills for a successful career in the field. Through a mix of learning methods, students delve into communication theory, build relationships, and develop reputations. They engage in live briefs with real clients and gain practical experience in writing news releases, managing crises, and navigating ethical considerations.
Program Outline
Degree Overview:
This course is designed to equip students with the creative, theoretical, and technical skills needed for a successful career in public relations. It explores communication theory, practice, and research through a variety of learning methods. Students will learn how the industry works, build relationships, and develop reputations through real-life briefs. The course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA), providing students with valuable industry credentials.
Outline:
The course is structured around a set of key principles based on engaging students with the world, collaborating with others, challenging them to think in new ways, and providing a supportive environment in which they can thrive. The course focuses on the real-world application of PR and communication theory. Students will work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organization's reputation. They will also explore the day-to-day realities of the job, such as writing sharp news releases, managing a crisis, and examining how ethics are central to the public relations sphere.
Teaching:
The course is delivered through a structured mix of lectures, seminars, and practical sessions. Students also have access to digital and online resources to support their learning. The program features guest speakers and masterclasses from industry insiders, providing students with valuable insights and networking opportunities.
Careers:
This course prepares students for a career in public and private sector organizations, PR agencies, charities, pressure groups, and voluntary sector organizations. The course benefits from Partner University status with the Public Relations Consultants Association (PRCA), which provides students with automatic free student membership and access to exclusive benefits, including work placements, internships, graduate schemes, entry-level jobs, free online training, and free access to the industry-recognized PRCA Online Certificate.
Other:
The course is offered part-time and takes two years to complete. The program starts in September 2024. Students will study at City Campus, which is located in the heart of Sheffield, within minutes of the train and bus stations. The course is not open to international students who require a Tier 4 (General) student visa to study in the UK.
Tuition fees for Home Students for part-time course starting in 2024/2025:
£10,310 for the entire course £3,440 - Year 1 £6,875- Year 2
Additional costs:
- Additional course costs link provided in context.
- Costs vary greatly depending on personal choices during the course.
Sheffield Hallam University: A Summary
Overview:
Sheffield Hallam University is a public university located in Sheffield, England. It is known for its strong focus on practical learning, industry partnerships, and student support. The university boasts award-winning teaching, world-class facilities, and a vibrant campus environment.
Services Offered:
Accommodation:
Guaranteed accommodation for first-year students in close and affordable locations with all bills included.Student Support:
Dedicated advisors provide support from place confirmation to beyond graduation.Career Services:
The university offers resources and guidance to help students find employment after graduation.Student Life and Campus Experience:
Vibrant City:
Sheffield is a scenic, creative, and affordable city with a thriving student community.Campus Facilities:
The university has modern facilities, including libraries, cafes, and sports centers.Student Clubs and Societies:
Students can join a wide range of clubs and societies to pursue their interests and make new friends.Key Reasons to Study There:
Award-Winning Teaching:
Sheffield Hallam University is recognized for its high-quality teaching and learning experiences.World-Class Facilities:
The university invests in state-of-the-art facilities to enhance student learning.Dedicated Support:
Students receive comprehensive support from dedicated advisors and staff.Strong Industry Links:
The university has strong partnerships with businesses and organizations, providing students with valuable industry experience.Academic Programs:
Diverse Programs:
Sheffield Hallam University offers a wide range of undergraduate and postgraduate programs across various disciplines.Strengths:
The university is particularly known for its programs in areas such as business, engineering, health, and creative industries.Other:
Research:
The university conducts innovative, real-world research across various fields.Awards:
Sheffield Hallam University has received numerous awards for its teaching, research, and commitment to social mobility.Sustainability:
The university is committed to environmental sustainability and has implemented various initiatives to reduce its environmental impact.Equality and Diversity:
The university promotes equality and diversity and has a strong commitment to creating an inclusive environment for all students and staff.Entry Requirements:
- All Students:
- Normally, an honors degree (2.2 or above) or equivalent in any subject.
- A good standard of written and spoken English.
- Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English. An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.
- If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills, you are recommended to consider a Sheffield Hallam University Pre-sessional English course which will enable you to achieve an equivalent English level.
- You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.
- If you do not have such academic qualifications, your application may be considered individually, based on your personal, professional and work experience, and other formal qualifications.
- You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam.
- This course is not open to international students who require a Tier 4 (General) student visa to study in the UK.
Language Proficiency Requirements:
- IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.
