Program Overview
This CIPR and PRCA-accredited Public Relations degree provides the necessary skills for a successful career in the field. Through a mix of learning methods, students delve into communication theory, build relationships, and develop reputations. They engage in live briefs with real clients and gain practical experience in writing news releases, managing crises, and navigating ethical considerations.
Program Outline
Degree Overview:
This course is designed to equip students with the creative, theoretical, and technical skills needed for a successful career in public relations. It explores communication theory, practice, and research through a variety of learning methods. Students will learn how the industry works, build relationships, and develop reputations through real-life briefs. The course is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA), providing students with valuable industry credentials.
Outline:
The course is structured around a set of key principles based on engaging students with the world, collaborating with others, challenging them to think in new ways, and providing a supportive environment in which they can thrive. The course focuses on the real-world application of PR and communication theory. Students will work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organization's reputation. They will also explore the day-to-day realities of the job, such as writing sharp news releases, managing a crisis, and examining how ethics are central to the public relations sphere.
Teaching:
The course is delivered through a structured mix of lectures, seminars, and practical sessions. Students also have access to digital and online resources to support their learning. The program features guest speakers and masterclasses from industry insiders, providing students with valuable insights and networking opportunities.
Careers:
This course prepares students for a career in public and private sector organizations, PR agencies, charities, pressure groups, and voluntary sector organizations. The course benefits from Partner University status with the Public Relations Consultants Association (PRCA), which provides students with automatic free student membership and access to exclusive benefits, including work placements, internships, graduate schemes, entry-level jobs, free online training, and free access to the industry-recognized PRCA Online Certificate.
Other:
The course is offered part-time and takes two years to complete. The program starts in September 2024. Students will study at City Campus, which is located in the heart of Sheffield, within minutes of the train and bus stations. The course is not open to international students who require a Tier 4 (General) student visa to study in the UK.
Tuition fees for Home Students for part-time course starting in 2024/2025:
£10,310 for the entire course £3,440 - Year 1 £6,875- Year 2
Additional costs:
- Additional course costs link provided in context.
- Costs vary greatly depending on personal choices during the course.
