| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
Program Overview
The MA Public Relations program equips students with creative, theoretical, and technical skills for a successful public relations career. It emphasizes real-life application through practical briefs, industry insights, and ethical considerations. Accredited by CIPR and PRCA, the program offers valuable industry credentials and prepares students for careers in diverse organizations and sectors.
Program Outline
Degree Overview:
This MA Public Relations program is designed to equip students with the creative, theoretical, and technical skills needed for a successful career in public relations. The program aims to provide a comprehensive understanding of communication theory, practice, and research through a variety of learning methods. Students will gain practical experience through real-life briefs, learn how the industry works, and build relationships and develop reputations. The program is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA), providing students with valuable industry credentials.
Outline:
The program is structured around a set of key principles that engage students with the world, encourage collaboration, challenge them to think in new ways, and provide a supportive learning environment. The course focuses on the real-world application of PR and communication theory. Students will work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organization's reputation. They will also explore the day-to-day realities of the job, including writing news releases, managing crises, and examining the role of ethics in public relations.
Assessment:
The program utilizes a variety of assessment methods, including coursework, projects, and a dissertation. The specific assessment methods for each module are outlined in the module descriptions.
Teaching:
The program is delivered through a structured mix of lectures, seminars, and practical sessions. Students also have access to digital and online resources to support their learning. The program benefits from the expertise of PR specialists and industry insiders who provide guest lectures and masterclasses.
Careers:
This program prepares students for a career in public and private sector organizations, PR agencies, charities, pressure groups, and voluntary sector organizations.
The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.
Sheffield Hallam University: A Summary
Overview:
Sheffield Hallam University is a public university located in Sheffield, England. It is known for its strong focus on practical learning, industry partnerships, and student support. The university boasts award-winning teaching, world-class facilities, and a vibrant campus environment.
Services Offered:
Accommodation:
Guaranteed accommodation for first-year students in close and affordable locations with all bills included.Student Support:
Dedicated advisors provide support from place confirmation to beyond graduation.Career Services:
The university offers resources and guidance to help students find employment after graduation.Student Life and Campus Experience:
Vibrant City:
Sheffield is a scenic, creative, and affordable city with a thriving student community.Campus Facilities:
The university has modern facilities, including libraries, cafes, and sports centers.Student Clubs and Societies:
Students can join a wide range of clubs and societies to pursue their interests and make new friends.Key Reasons to Study There:
Award-Winning Teaching:
Sheffield Hallam University is recognized for its high-quality teaching and learning experiences.World-Class Facilities:
The university invests in state-of-the-art facilities to enhance student learning.Dedicated Support:
Students receive comprehensive support from dedicated advisors and staff.Strong Industry Links:
The university has strong partnerships with businesses and organizations, providing students with valuable industry experience.Academic Programs:
Diverse Programs:
Sheffield Hallam University offers a wide range of undergraduate and postgraduate programs across various disciplines.Strengths:
The university is particularly known for its programs in areas such as business, engineering, health, and creative industries.Other:
Research:
The university conducts innovative, real-world research across various fields.Awards:
Sheffield Hallam University has received numerous awards for its teaching, research, and commitment to social mobility.Sustainability:
The university is committed to environmental sustainability and has implemented various initiatives to reduce its environmental impact.Equality and Diversity:
The university promotes equality and diversity and has a strong commitment to creating an inclusive environment for all students and staff.Entry Requirements:
- All Students:
- Normally, an honors degree (2.2 or above) or equivalent in any subject.
- A good standard of written and spoken English.
- Overseas applicants from countries whose first language is not English must normally produce evidence of competence in English.
- An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.
- If your English language skill is currently below an IELTS score of 6.5 with a minimum of 5.5 in all skills, you are recommended to consider a Sheffield Hallam University Pre-sessional English course.
- You may also be considered if you do not hold a degree but can provide evidence of relevant professional experience.
- If you do not have such academic qualifications, your application may be considered individually, based on your personal, professional and work experience, and other formal qualifications.
- You may also be able to claim credit points which can reduce the amount of time it takes to complete your qualification at Sheffield Hallam.
Language Proficiency Requirements:
- An IELTS score of 6.5 with 5.5 in all skills (or equivalent) is the standard for non-native speakers of English.
