MA Public Relations

Program Overview

The MA Public Relations program equips students with creative, theoretical, and technical skills for a successful public relations career. It emphasizes real-life application through practical briefs, industry insights, and ethical considerations. Accredited by CIPR and PRCA, the program offers valuable industry credentials and prepares students for careers in diverse organizations and sectors.

Program Outline

Degree Overview:

This MA Public Relations program is designed to equip students with the creative, theoretical, and technical skills needed for a successful career in public relations. The program aims to provide a comprehensive understanding of communication theory, practice, and research through a variety of learning methods. Students will gain practical experience through real-life briefs, learn how the industry works, and build relationships and develop reputations. The program is accredited by the Chartered Institute of Public Relations (CIPR) and the Public Relations Consultants Association (PRCA), providing students with valuable industry credentials.

Outline:

The program is structured around a set of key principles that engage students with the world, encourage collaboration, challenge them to think in new ways, and provide a supportive learning environment. The course focuses on the real-world application of PR and communication theory. Students will work on live briefs with real clients, learning how to work with bloggers and journalists and develop an organization's reputation. They will also explore the day-to-day realities of the job, including writing news releases, managing crises, and examining the role of ethics in public relations.

Assessment:

The program utilizes a variety of assessment methods, including coursework, projects, and a dissertation. The specific assessment methods for each module are outlined in the module descriptions.

Teaching:

The program is delivered through a structured mix of lectures, seminars, and practical sessions. Students also have access to digital and online resources to support their learning. The program benefits from the expertise of PR specialists and industry insiders who provide guest lectures and masterclasses.

Careers:

This program prepares students for a career in public and private sector organizations, PR agencies, charities, pressure groups, and voluntary sector organizations.

The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time. If you are studying an undergraduate course, postgraduate pre-registration course or postgraduate research course over more than one academic year then your tuition fees may increase in subsequent years in line with Government regulations or UK Research and Innovation (UKRI) published fees. The tuition fee displayed above is for the full course. If the full course is more than one year in duration, the fee will be divided into annual payments which will then be rounded. This may mean the total fee you pay is slightly higher than the fee stated above. If you take a break in study or have to re-take part of the course, you may also be charged an additional fee and will be notified of this at the time.