Program Overview
Murdoch University's Master of Communication equips students with the knowledge and skills for strategic communications in various fields. Through hands-on projects and industry engagement, the program develops expertise in communication planning and strategy. Graduates are prepared for careers as communication professionals, advisors, and managers, and have the option to specialize through elective coursework in areas like research or professional development.
Program Outline
Degree Overview:
The Master of Communication at Murdoch University is designed to equip students with the skills and knowledge necessary to excel in strategic communications. The program aims to enhance both personal development and professional expertise, making graduates adaptable to various industries and disciplines. The program's objectives include:
- Developing strategic communication and research plans: Students will engage in real-life client projects through in-class and work-integrated learning experiences.
- Analyzing and implementing contemporary communication practices: The program incorporates case studies and real-life scenarios, led by academics and industry guest speakers, to explore the latest communication practices in both international and Australian contexts. The program consists of 48 credit points and can be completed in as little as 1.5 years. Students can choose between a professional coursework option or a research option with a thesis.
Course Core (48 credit points):
- Required Units (18 credit points):
- MCM682 Global Media: Asia-Pacific Perspectives (3 credit points)
- MCM601 Critical and Ethical Issues in Communication (6 credit points)
- MCM605 International Strategic Communication and Culture (3 credit points)
- MCM502 Web Strategy (3 credit points)
- MCM506 Strategic Communication (3 credit points)
- Specified Elective Units (30 credit points):
- Group 1 - Research Option (30 credit points):
- ART610 Masters by Coursework Research Dissertation (12 credit points)
- MCM680 Research Project in Communication (6 credit points)
- 12 credit points of specified elective units from a list of options.
- Group 2 - Project Option (30 credit points):
- MCM683 Communication Management: Professional Perspectives (6 credit points)
- MCM680 Research Project in Communication (6 credit points)
- 18 credit points of specified elective units from a list of options.
Specified Elective Units (List of Options):
- AST6501 Culture, Communities and Sustainability in Asia (3 credit points)
- COD5051 Community, Industry and Local Government (3 credit points)
- GRD503 Design Thinking Tools (3 credit points)
- GRD504 Research Methods for Innovation (3 credit points)
- GRD508 Innovation Development (3 credit points)
- MCM507 Health Communication (3 credit points)
- MCM684 Advanced MESH Project (3 credit points)
- SIK502 Wandju Boodja (Welcome to Country) (3 credit points)
- TLC501 Communication Skills for Postgraduate Study (3 credit points)
- WEB564 Web Research (3 credit points)
- WEB566 Social Media Analysis (3 credit points)
Careers:
The Master of Communication program prepares graduates for a range of executive, managerial, and entrepreneurial positions in communication and media-related fields. Potential career paths include:
- Strategic Communication Consultant
- Media or Communications Advisor
- PR Consultant
- Community Engagement Officer
- Stakeholder Relations Manager
- Policy Advisor
- Digital Strategist Graduates can pursue careers in industry or continue their studies and research.
Other:
- The program offers professional placements through the Work Integrated Learning program, including the opportunity to work in the on-campus consultancy, MESH.
- Students can gain credit for some units based on their previous study and experience, potentially allowing them to graduate earlier.
