Bachelor of Business / Bachelor of Entrepreneurship and Innovation

Program Overview

Designed exclusively at Murdoch University, the combined Bachelor of Business/Entrepreneurship and Innovation degree empowers students to drive positive change through leadership, business acumen, and innovative thinking. By blending business fundamentals with entrepreneurial skills, graduates are equipped to launch their own ventures, innovate within organizations, or make a difference in diverse industries, including government, NGOs, and business.

Program Outline

Degree Overview:

The Bachelor of Business / Bachelor of Entrepreneurship and Innovation is a combined degree offered only at Murdoch University in Western Australia. It is designed for students who want to make a positive impact in the world by running their own business, creating new opportunities, or dreaming up new ideas. The program aims to develop students' business knowledge, skills, and innovative thinking, equipping them to bring fresh ideas to existing organizations or create their own business ventures. The degree provides a comprehensive understanding of business marketing, strategy, and culture, with activities and workshops to enhance creative thinking skills. Upon graduation, students will be equipped to make a difference in both corporate and small business settings, or to work for themselves.

Outline:

Total Credit Points:

96

Required Units:

• Spine (9 credit points):
• MSP100 Career Learning: Managing Your Career (3 credit points)
• MSP200 Building Employability Skills (3 credit points)
• MSP201 Real World Learning (3 credit points) OR MSP202 The Search for Everything: Data Analytics and Storytelling in the Twenty-First Century (3 credit points) OR BUS3581 Industry Placement for Business (3 credit points)
• Business Core Units (21 credit points):
• BUS123 Management in a Global Environment (3 credit points)
• BUS124 Global Marketing (3 credit points)
• BUS163 Introduction to Accounting (3 credit points)
• BUS171 Foundations of Economics (3 credit points)
• BSL165 Foundations of Business Law (3 credit points)
• BUS221 Entrepreneurial Strategy (6 credit points)
• Entrepreneurship and Innovation Core Units (24 credit points):
• BUS354 Leading Emerging Futures (3 credit points)
• BUS363 Scaling Agile Projects (3 credit points)
• BUS366 Stand and Deliver: The Compelling Entrepreneur (3 credit points)
• BUS368 Cultures of Innovation (3 credit points)
• BUS380 Entrepreneurial Finance (3 credit points)
• COM203 Consulting and Freelancing (3 credit points)
• BUS109 The Innovator's Mindset (3 credit points)
• BUS220 Foundations of Entrepreneurship (3 credit points)
• Major (24 credit points):
• Option (18 credit points):
• General Electives (18 credit points)

Careers:

Graduates of the Bachelor of Business and Bachelor of Entrepreneurship and Innovation are well-prepared for a wide range of career opportunities, including:

• Entrepreneur/Business Owner: Starting and running their own businesses.
• Intrapreneur: Working within a company to promote new product development and marketing.
• Account Executive: Managing client relationships and sales.
• Business Analyst or Manager: Analyzing business data and developing strategies.
• Chief Executive Officer/Chief Financial Officer: Leading and managing organizations.
Potential industries include:
• State and federal government
• Non-governmental organizations (NGOs)
• Marketing
• Business
• Property

Other:

• The degree is not offered anywhere else in Western Australia.
• Students have access to Launchpad, a platform for connecting, collaborating, and creating with local businesses and industry.
• Students can book sessions with the Entrepreneur in Residence, Jeremy Chetty, a former Murdoch student and successful entrepreneur.
• Students who have been granted Advanced Standing should discuss their enrolment and unit selection with the Academic Chair, as Advanced Standing may affect their ability to meet professional accounting body admission requirements.