Public Relations and Communications

Program Overview

The University of Regina offers two online Public Relations and Communications certificate programs, providing foundational skills and practical applications for effective communication. Students can specialize in areas like non-profits and sports events, building their writing, communication, and planning abilities. The programs offer networking opportunities with industry organizations and training from experts, setting graduates apart in the job market.

Program Outline

Degree Overview:

The University of Regina offers two certificate programs in Public Relations and Communications:

• Certificate in Public Relations: This part-time online program focuses on honing public relations skills and expanding knowledge in public relations and communications.
It can be completed entirely online.
• Advanced Certificate in Public Relations and Communications Management: This program builds upon the Certificate in Public Relations and can also be taken independently.
It is primarily online, with potential for in-person elective courses. Students can specialize in areas like non-profits, sports and events, and fine arts. This program can be taken part-time or full-time, depending on course selection.

Objectives:

The programs aim to:

• Provide students with the foundations of public relations and the tools and strategies to implement them in their work.
• Equip students to prepare communications plans to reach target audiences.
• Develop writing and communication skills for confident communication with stakeholders.
• Help students choose the right communications tools to achieve their plan's objectives.
• Offer practical learning experiences and opportunities to network with other public relations professionals.
• Provide training from industry experts.

Teaching:

• Expert Instructors: Instructors are chosen for their academic qualifications and extensive experience working in the field.
This bridges the gap between theoretical knowledge and practical application. Many instructors are working journalists and communications experts, providing real-world insights.
• Professional Relationships and Networking: The programs collaborate with the International Association of Business Communicators (IABC) and the Canadian Public Relations Society (CPRS) to offer networking opportunities, job postings, industry events, and direct association involvement.
Students can become association members, participate in events, and even serve on boards.

Careers:

Graduates have secured positions as:

• Communications Consultants with government
• Marketing positions in companies
• Jobs in non-profit organizations
The certificates are well-suited for various job opportunities where communications are either a core element or a supporting skillset.

Other:

• Uniqueness: The programs are unique in their brevity and online accessibility, unlike many other public relations credentials that are degree or post-graduate programs.
• Community Value: For students new to Saskatchewan or Canada, the programs offer a way to meet people in the sector and understand the community's values.
• In-Demand Skills: The programs help students develop in-demand communication skills, setting them apart in the job market.
• Course Examples: The text provides examples of courses offered within the programs, including:
• PR 100 Foundations of Public Relations
• PR 101 Writing and Editing for Public Relations
• PR 203 Media Relations
• PR 205 Social Responsibility and Ethics
• Concurrent Program: Students can take the public relations certificate concurrently with other degree programs, using certificate courses to fulfill elective requirements.
Other awards and scholarships can be found through the Student Awards Management System (SAMS) and professional associations.