Video Making for Marketing and Communications
| Program start date | Application deadline |
| 2024-07-10 | - |
| 2024-11-11 | - |
| 2025-01-20 | - |
| 2025-06-17 | - |
Program Overview
This short course empowers marketers and small business owners with the skills to create professional-quality videos using smartphones. Participants will develop ideas, learn filming techniques, write scripts, edit using iMovie, and finalize videos for web or display. The course, led by an experienced filmmaker, emphasizes planning and preparation, providing the knowledge and enthusiasm to continue video production beyond the program.
Program Outline
Degree Overview:
This is a short course designed for marketers or small business owners who want to create effective short videos for little or no cost. The course aims to equip participants with the skills to develop and produce professional-quality videos using readily available tools, such as smartphones.
Objectives:
- Develop and visualize ideas for short videos.
- Write scripts and create storyboards and shot lists.
- Complete pre-production procedures for on-location filming.
- Capture images using phone cameras.
- Edit videos using iMovie.
- Add voice-overs, sound effects, and music.
- Render videos for web or display.
Teaching:
- The course is taught by Tom Dennis, a filmmaker with experience working for clients such as BBC, ITV, Netflix, and Google.
- The course is practical and hands-on, using readily available software to complete and output videos.
- The course is divided into three days:
- Day One: Development and Scripting
- Day Two: Production
- Day Three: Post Production
- The course covers location scouting, shot lists, storyboards, rehearsals, timings, and schedules.
- The course provides participants with the knowledge, skills, and enthusiasm to continue making short videos beyond the course.
- The course is suitable for beginners with no prior video-making experience, but participants should be confident in using basic functions on their smartphones.
The fee for this course is £450 (2023/24) or £495 (2024/25).Payment is due at the time of booking.
Nottingham Trent University
Overview:
Nottingham Trent University (NTU) is a public university located in Nottingham, England. It is known for its strong focus on employability, student experience, and research. NTU has been recognized as "University of the Year" five times and is ranked first in the UK for employability by Uni Compare.
Services Offered:
NTU offers a wide range of services to its students, including:
Employability and Careers:
NTU has a strong focus on employability, with a Graduate Promise program and worldwide work placements.Accommodation:
NTU provides a variety of accommodation options for students, including on-campus and off-campus housing.Library:
NTU has a modern and well-equipped library with extensive resources for students.StudentHub:
A platform for students to access information and services, including academic support, wellbeing resources, and student events.NOW:
A platform for students to access online learning resources and support.Student Life and Campus Experience:
NTU offers a vibrant and diverse campus experience with a range of opportunities for students to get involved in extracurricular activities, including:
Sports:
NTU has a strong sports program and is ranked in the top ten universities for sport in the UK.Arts and Culture:
NTU has a thriving arts and culture scene, with a dedicated arts center and numerous events throughout the year.Student Societies:
NTU has a wide range of student societies and clubs, catering to various interests.Campus Events:
NTU hosts a variety of events throughout the year, including open days, lectures, and performances.Key Reasons to Study There:
Excellent Employability:
NTU is ranked first in the UK for employability, with a strong focus on preparing students for the workforce.Outstanding Student Experience:
NTU provides a vibrant and supportive campus environment with a wide range of opportunities for students to get involved.High-Quality Research:
NTU is a research-intensive university with a strong focus on innovation and impact.Award-Winning University:
NTU has been recognized with numerous awards, including "University of the Year" five times.Academic Programs:
NTU offers a wide range of undergraduate and postgraduate programs across various disciplines, including:
Business and Management:
NTU is known for its strong business school, offering programs in areas such as accounting, finance, and marketing.Art and Design:
NTU has a renowned art and design school, offering programs in areas such as fashion, graphic design, and photography.Science and Technology:
NTU offers programs in areas such as computer science, engineering, and life sciences.Law:
NTU has a strong law school, offering programs in areas such as criminal law, commercial law, and human rights law.Other:
NTU is committed to sustainability and has been recognized as the second most sustainable university in the world by the UI GreenMetric World University Rankings. NTU also has a strong focus on inclusivity and diversity, with a commitment to creating a welcoming and supportive environment for all students.
Entry Requirements:
- Year 1:
- Standard Entry Requirement: BBBC (SQA Higher)
- Minimum Offer Entry Requirement: CCCC (SQA Higher)
- National 5: Grade C in Maths (Applications of Maths is accepted) and English.
- BTEC Extended Diploma Level 3: MMM (Merit, Merit, Merit) in a related subject, GCSE Grade C/4 in Maths and English.
- BTEC National Diploma Level 3: DD (Distinction, Distinction) in a related subject, GCSE Grade C/4 in Maths and English.
- International Baccalaureate Diploma: Award of Diploma with 26 points overall with three HL subjects at grades 5, 5, 5, Grade 4 in SL Maths and English.
- T-Level: Pass including GCSE Grade C/4 in Maths and English.
- Year 2:
- Minimum Year 2:
- SQA Advanced Higher: BBC, National 5 Grade C in Maths (Applications of Maths is accepted) and English.
- A Level: BBB, GCSE Grade C/4 in Maths and English.
- BTEC Extended Diploma Level 3: DDM (Distinction, Distinction, Merit) in a related subject, GCSE Grade C/4 in Maths and English.
- HNC: Pass HNC in Architectural Technology, Computer Aided Architectural Design & Technology, Construction, Construction Management, Architectural Conservation, Sustainable Building Technology, 3D Design or Architectural Design with grade B in the graded unit.
- Year 3:
- Minimum Year 3:
- Irish Ordinary Degree: Pass in a relevant subject with 50% or above at first sitting in all final year subjects.
- HND: Pass HND in Architectural Technology, Computer Aided Architectural Design and Technology or Planning and General Practice Surveying with grade B at SCQF Level 8 in all graded units.
- Year 4:
- Minimum Year 4:
- This may not apply if you have completed all your school qualifications in English.
