Video Making for Marketing and Communications

Program Overview

This short course empowers marketers and small business owners with the skills to create professional-quality videos using smartphones. Participants will develop ideas, learn filming techniques, write scripts, edit using iMovie, and finalize videos for web or display. The course, led by an experienced filmmaker, emphasizes planning and preparation, providing the knowledge and enthusiasm to continue video production beyond the program.

Program Outline

Degree Overview:

This is a short course designed for marketers or small business owners who want to create effective short videos for little or no cost. The course aims to equip participants with the skills to develop and produce professional-quality videos using readily available tools, such as smartphones.

Objectives:

• Develop and visualize ideas for short videos.
• Write scripts and create storyboards and shot lists.
• Complete pre-production procedures for on-location filming.
• Capture images using phone cameras.
• Edit videos using iMovie.
• Add voice-overs, sound effects, and music.
• Render videos for web or display.

Teaching:

• The course is taught by Tom Dennis, a filmmaker with experience working for clients such as BBC, ITV, Netflix, and Google.
• The course is practical and hands-on, using readily available software to complete and output videos.
• The course is divided into three days:
• Day One: Development and Scripting
• Day Two: Production
• Day Three: Post Production
• The course covers location scouting, shot lists, storyboards, rehearsals, timings, and schedules.
• The course provides participants with the knowledge, skills, and enthusiasm to continue making short videos beyond the course.
• The course is suitable for beginners with no prior video-making experience, but participants should be confident in using basic functions on their smartphones.

The fee for this course is £450 (2023/24) or £495 (2024/25).Payment is due at the time of booking.