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Courses

Marketing and PR for Small Businesses

Nottingham Trent University
Nottingham , United Kingdom
Easy Apply
Students
Tuition Fee
GBP 16,680
Per year
Start Date
2025-05-09
Medium of studying
Duration
1 months
Program Facts
About Program
About University
Admission Requirements
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Easy Apply
Program Facts
Program Details
Degree
Courses
Major
Marketing | Public Relations
Area of study
Business and Administration
Timing
Full time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 16,680
Intakes
Program start dateApplication deadline
2024-07-08-
2024-10-18-
2025-01-31-
2025-05-09-
About Program

Program Overview

This professional short course empowers self-employed individuals and SME owners with the knowledge and skills to effectively apply marketing theories to enhance their strategies and profitability. Participants delve into key marketing concepts, customer understanding, and optimizing the marketing mix, leading to transformative outcomes in their business operations.

Program Outline

Degree Overview:

This is a professional short course designed for individuals who are self-employed or running a small or medium-sized enterprise (SME). The course aims to equip participants with the knowledge and skills to effectively apply marketing theories to their businesses. The objective is to help participants understand how to improve their marketing strategies and become more profitable.

Outline:

Course Content:

  • Marketing as a Management Discipline: The course emphasizes the importance of marketing as a core management function within a business.
  • Marketing Theories: Participants will be introduced to fundamental marketing theories, including the 7 Ps of marketing, the product life cycle, SWOT analysis, PEST analysis, and the Ansoff Matrix.
    • Participants will learn how to identify and analyze customer segments.
  • Product Development: Participants will evaluate whether their existing products meet customer needs and explore the potential for developing new products or targeting new customer segments.
  • Competitive Analysis: The course covers understanding competitors, the marketplace, and the broader business environment.
  • Marketing Mix Optimization: Participants will learn how to optimize the marketing mix (product, price, place, promotion) to achieve profitability.

Course Structure:

  • The course is delivered over six weeks.
  • Participants can choose between two study modes:
  • Monday - Wednesday, 10 am - 4 pm
  • Module 3: Product Development and Management: This module covers product life cycle analysis, new product development, and product positioning.
  • Module 4: Pricing Strategies: This module explores different pricing strategies and their impact on profitability.
  • Module 6: Promotion and Communication: This module covers advertising, public relations, sales promotion, and digital marketing.

Teaching:

  • The course is delivered through practical exercises and writing techniques.
  • The focus is on practical application of marketing principles.
  • Participants are encouraged to develop their own marketing plans.
  • The learning environment is supportive and creative.

Other:

  • The course is open to anyone with an interest in marketing, regardless of their current profession.
  • Participants will gain the skills and knowledge to apply marketing principles in any area of their life, including personal branding and creative development.
  • The course is taught by Jodie Heginbotham (MCIPR), an award-winning business owner and communications professional with extensive experience in marketing and public relations.
  • The maximum class size is 16 students.
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Nottingham Trent University

Nottingham Trent University

Overview:

Nottingham Trent University (NTU) is a public university located in Nottingham, England. It is known for its strong focus on employability, student experience, and research. NTU has been recognized as "University of the Year" five times and is ranked first in the UK for employability by Uni Compare.

Services Offered:

NTU offers a wide range of services to its students, including:

    Employability and Careers:

    NTU has a strong focus on employability, with a Graduate Promise program and worldwide work placements.

    Accommodation:

    NTU provides a variety of accommodation options for students, including on-campus and off-campus housing.

    Library:

    NTU has a modern and well-equipped library with extensive resources for students.

    StudentHub:

    A platform for students to access information and services, including academic support, wellbeing resources, and student events.

    NOW:

    A platform for students to access online learning resources and support.

Student Life and Campus Experience:

NTU offers a vibrant and diverse campus experience with a range of opportunities for students to get involved in extracurricular activities, including:

    Sports:

    NTU has a strong sports program and is ranked in the top ten universities for sport in the UK.

    Arts and Culture:

    NTU has a thriving arts and culture scene, with a dedicated arts center and numerous events throughout the year.

    Student Societies:

    NTU has a wide range of student societies and clubs, catering to various interests.

    Campus Events:

    NTU hosts a variety of events throughout the year, including open days, lectures, and performances.

Key Reasons to Study There:

    Excellent Employability:

    NTU is ranked first in the UK for employability, with a strong focus on preparing students for the workforce.

    Outstanding Student Experience:

    NTU provides a vibrant and supportive campus environment with a wide range of opportunities for students to get involved.

    High-Quality Research:

    NTU is a research-intensive university with a strong focus on innovation and impact.

    Award-Winning University:

    NTU has been recognized with numerous awards, including "University of the Year" five times.

Academic Programs:

NTU offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

    Business and Management:

    NTU is known for its strong business school, offering programs in areas such as accounting, finance, and marketing.

    Art and Design:

    NTU has a renowned art and design school, offering programs in areas such as fashion, graphic design, and photography.

    Science and Technology:

    NTU offers programs in areas such as computer science, engineering, and life sciences.

    Law:

    NTU has a strong law school, offering programs in areas such as criminal law, commercial law, and human rights law.

Other:

NTU is committed to sustainability and has been recognized as the second most sustainable university in the world by the UI GreenMetric World University Rankings. NTU also has a strong focus on inclusivity and diversity, with a commitment to creating a welcoming and supportive environment for all students.

Total programs
449
Admission Requirements

Entry Requirements:

Year 1

  • Standard Entry Requirement:
  • SQA Higher:
    • BBBC
  • A Level:
    • CCC
  • Irish Leaving Certificate:
    • H2, H3, H3, H3 at Higher Level
  • BTEC (QCF) Extended Diploma Level 3:
    • Minimum grades MMM (Merit, Merit, Merit)
  • BTEC (QCF) National Diploma Level 3:
    • Minimum grades D*D
  • BTEC (QCF) National Diploma Level 3 plus A Level:
    • Minimum grades MM (Merit, Merit) and A Level grade B
  • T level:
    • Pass, with grade C or above in the core component.
  • International Baccalaureate Diploma: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
  • Scottish HNC: Pass HNC in Tourism or Travel and Tourism with grade B at SCQF Level 7 in the graded unit.
  • Minimum Offer Entry Requirement:
  • SQA Higher:
    • BCCC
  • A Level:
    • CCC
  • Irish Leaving Certificate:
    • H2, H3, H3, H3 at Higher Level
  • BTEC (QCF) Extended Diploma Level 3:
    • Minimum grades MMM (Merit, Merit, Merit)
  • BTEC (QCF) National Diploma Level 3:
    • Minimum grades D*D
  • BTEC (QCF) National Diploma Level 3 plus A Level:
    • Minimum grades MM (Merit, Merit) and A Level grade B
  • T level:
    • Pass, with grade C or above in the core component.
  • International Baccalaureate Diploma: Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
  • Scottish HNC: Pass HNC in Tourism or Travel and Tourism with grade B at SCQF Level 7 in the graded unit.

Year 2

  • Minimum Year 2:
  • HNC:
    • Pass HNC in Tourism or Travel and Tourism with grade B at SCQF Level 7 in the graded unit.
  • SQA Advanced Higher: BBC
  • A Level:
    • BBB

Year 3

  • Minimum Year 3:
  • This may not apply if you have completed all your school qualifications in English.

International Students:

  • We welcome applications from students studying a wide range of international qualifications.
  • Entry requirements by country
  • Please note that international students are unable to enrol onto the following courses:
  • BM Midwifery/MM Midwifery
  • All Graduate Apprenticeship courses.
  • Undergraduate admissions policies
  • Postgraduate admissions policies
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