Content Creation (with foundation year)

Program Overview

This hands-on degree, taught at Confetti's London Campus, equips students with practical skills in video production, editing, image manipulation, and content analysis. Through a diverse curriculum, students will develop their storytelling abilities, online presence, and content strategy techniques, preparing them for careers in content creation, media, and design. Graduates will have access to industry-standard facilities, work placement opportunities, and a network of experienced professionals.

Program Outline

Degree Overview:

This degree is delivered at the Confetti London Campus in Whitechapel. It is a hands-on degree that focuses on producing compelling content that cuts through the noise. The program aims to develop students' skills in video production, image manipulation, and editing, while also teaching them to analyze and interpret audience analytics. The degree is suited for aspiring entrepreneurs who want to create content for others or become the face of their own content.

Outline:

Year One

• Explore (20 Credit Points): This module introduces the creative industries, exploring their history, development, ethical and sustainable issues, cultural and economic impact, and key trends.
Students will gain an understanding of different sectors and roles within the creative industries.
• Create (20 Credit Points): This module focuses on product development within the creative industries, covering market research, ideation, prototyping, testing, and launch.
Students will work in groups to create a product for a specific sector.
• Evaluate (20 Credit Points): This module develops self-evaluation skills in relation to practical work.
Students will learn to evaluate their work against set criteria and provide constructive feedback to others.
• Present (20 Credit Points): This module develops presentation skills for professional settings.
Students will learn to prepare and deliver presentations, create effective visual aids, and engage audiences.
• Produce (20 Credit Points): This module focuses on practical skills and techniques for creating successful products.
Students will gain experience using design software, prototyping tools, and project management software.
• Reflect (20 Credit Points): This module develops critical reflection skills.
Students will examine their thought processes, problem-solving strategies, and decision-making skills.

Year Two

• Brand Building: Audience, Analysis and Influence (40 credit points): This module explores the global impact of social media and the role of online content in society.
Students will study companies that proliferate online content and develop digital content as part of a campaign.
• Becoming Visible (40 credit points): This module develops students' online content strategy for promoting a brand, product, or person.
Students will create a cohesive online identity and learn to interpret and use audience analytics.
• Production Skills and Techniques (20 credit points): This module develops practical skills using audio-visual hardware technologies, such as video cameras, stills cameras, lighting, grip equipment, audio recorders, and microphones.
Students will engage in mini practical sessions to produce video assets.
• Editing and Digital Design (20 credit points): This module develops skills using video editing software and image manipulation software.
Students will gain work-like experience with a professional client and learn about copyright and intellectual property legislation.
• The Art of Digital Storytelling (40 credit points): This module introduces different genres of filmmaking techniques, such as factual and fictional, corporate, advertising, and music video.
Students will choose a specific genre to study further and implement a digital content strategy.

Year Three

• Innovation and Strategy (40 credit points): This module provides work-like experience with a professional client.
Students will explore employability skills and demonstrate proficiency working with hardware and software. They will produce content adhering to specific guidelines and interpret audience analytics to drive strategic decision-making.
• Standing Out From the Crowd (20 credit points): This module explores advanced post-production techniques, including motion graphics, 3D animation, and color grading.
• Digital Content in the Global Village (20 credit points): This module analyzes and debates issues at the forefront of content creation and social media.
Students will research and examine literature published in this area and produce an essay exploring critical debates surrounding social media.
• Digital Content Creation Project (40 credit points): This module involves a self-directed synoptic assessment drawing upon knowledge and skills learned throughout the course.
Students will produce an innovative online content portfolio with a clear content strategy.
• Emerging Technology and Innovation (40 credit points): This module explores, investigates, and experiments with the latest advancements influencing the content creation industry.
Students will test new and emerging software and hardware.
• Business and Entrepreneurship (40 credit points): This module provides work-like experience and involves creating a business plan and digital assets to develop a digital content creation business.

Assessment:

The assessment methods vary depending on the module but typically include a combination of:

• Exams: These assess theoretical knowledge and understanding.
• Essays: These require students to demonstrate critical thinking and analytical skills.
• Practical assignments: These allow students to apply their skills and knowledge in a practical setting.
• Presentations: These assess students' ability to communicate their ideas effectively.
• Portfolios: These showcase students' work and demonstrate their skills and abilities.

Teaching:

The program uses a variety of teaching methods, including:

• Lectures: These provide students with a foundation of knowledge and understanding.
• Seminars: These allow for more interactive discussion and debate.
• Workshops: These provide students with hands-on experience and practical skills development.
• Group tutorials: These provide students with the opportunity to work collaboratively and learn from each other.
• Academic Tutorials (ATs): These provide individual support and guidance to students.
• Presentations and Pitches: These allow students to practice their presentation skills and receive feedback.
• Team working: This encourages collaboration and teamwork skills.
• Independent learning: This allows students to develop their self-directed learning skills.
• Visiting industry professionals: These provide students with insights into the industry and real-world experience.
Confetti has been running its own commercial creative businesses for almost 30 years, providing students with access to industry-standard facilities and experienced professionals.

Careers:

Graduates will be highly employable and equipped with skills in design, storytelling, video production, editing, communications, and social media asset building. They will be able to pursue work in a variety of roles, including:

• Shoot edit filmmaker
• Media strategist
• Digital designer
• Graphic designer
• Marketing officer
• Social media influencer
• Digital content editor

Other:

• Students will take part in Industry Week, where they can meet professionals in their field and other areas of the creative industries.
• In their final year, students will exhibit their work as part of Confetti's Degree Show, a platform to showcase their work to key influencers across the creative industries.
• The program encourages students to continue their studies on postgraduate degrees to further develop their skills and gain experience.