Business Management (Tourism & Hospitality) MSc

Program Overview

This online MSc Business Management (Tourism & Hospitality) from Edinburgh Napier University equips students with practical skills and expertise to advance their careers in the tourism and hospitality industry. It focuses on developing management skills, applying conceptual management theories to current practice, and providing the expertise needed for senior roles. The program is delivered fully online with flexible start dates and module availability, allowing students to complete the program at their own pace.

Program Outline

MSc Business Management (Tourism & Hospitality) - Edinburgh Napier University

Degree Overview:

This online (part-time) MSc Business Management (Tourism and Hospitality) program equips students with practical skills and expertise to advance their careers in the tourism and hospitality industry.

Objectives:

• Develop a sound theoretical grounding in business management.
• Stimulate an enquiring, analytical approach.
• Enhance critical thinking and strategic reasoning skills.

Outline:

Content:

The program focuses on developing management skills for tourism and hospitality and the application of conceptual management theories to current practice. It provides a business education tailored towards employment opportunities in the sector.

Structure:

• The program is delivered fully online.
• Students can choose from three start dates (September, January, May).
• The program typically takes between 21-33 months to complete, depending on the pace of study and module availability.
• Students study eight modules in total, with a maximum of two modules each trimester where available.

Course Schedule:

• Creating Business Excellence and Marketing (20 credits)
• Business Economics and Finance in a Global Environment (20 credits)
• Organisational Change and Management (20 credits)
• Leadership, Strategy and Innovation (20 credits)
• International Business Event Management (20 credits)
• Contemporary Issues in Hospitality Management (20 credits)
• Research Methods (20 credits)
• Dissertation (40 credits)

Module Descriptions:

• Creating Business Excellence and Marketing: This module explores the principles of marketing and its application to the tourism and hospitality industry.
It covers topics such as market research, branding, customer relationship management, and digital marketing.
• Business Economics and Finance in a Global Environment: This module provides an understanding of the economic and financial environment in which tourism and hospitality businesses operate.
It covers topics such as macroeconomics, financial accounting, and investment analysis.
• Organisational Change and Management: This module examines the challenges and opportunities associated with organizational change in the tourism and hospitality industry.
It covers topics such as leadership, communication, and change management strategies.
• Leadership, Strategy and Innovation: This module explores the role of leadership in driving innovation and strategic change in the tourism and hospitality industry.
It covers topics such as strategic planning, innovation management, and leadership styles. It covers topics such as event planning, destination management, and event marketing.
• Contemporary Issues in Hospitality Management: This module examines current trends and challenges facing the hospitality industry, including sustainability, technology, and customer service.
It covers topics such as hospitality trends, technology in hospitality, and customer experience management.
• Research Methods: This module provides an introduction to research methods and their application to the tourism and hospitality industry.
It covers topics such as research design, data collection, and data analysis.
• Dissertation: This module involves the completion of a research project on a topic related to tourism and hospitality management.
Students are required to conduct independent research, analyze data, and write a dissertation.

Assessment:

• Assessments are undertaken and submitted online.
• Assessment methods vary for each module and may include:
• Reports / case studies
• Digital end of unit test
• Dissertation
• Project
• Essays
• Within each trimester, students have flexibility to work through the material at their own pace, but must be aware of the assessment dates as there is no flexibility in these.

Teaching:

• The program is delivered fully online.
• Learning materials are created specifically for the course by module leaders.
• Learning is enriched through online discussions, case study analyses from diverse sectors, and articles from leading academics and practicing professionals.
• Students learn through a combination of self-directed independent online learning materials, online discussion topics, and independent study.
• Support is available through:
• Weekly academic support sessions hosted by academics.
• Email access to academics.
• A virtual database of frequently asked questions available 24 hours a day.

Careers:

• The program prepares students for a range of careers in the tourism and hospitality industry, including:
• Management roles in hotels, restaurants, and other hospitality businesses.
• Event management positions.
• Tourism development and marketing roles.
• Consulting positions in the tourism and hospitality sector.

Other:

• The program is designed to deliver accessible, creative, and flexible postgraduate business education.
• The program is suitable for students with a background in any discipline.
• The university welcomes applications from students studying a wide range of international qualifications.
• The university is committed to admitting students who have the potential to succeed and benefit from its programs of study.

Disclaimer:

• Study modules mentioned above are indicative only.
Some changes may occur between now and the time that you study.

• UK Students: £910
• Overseas Students: £930
The rate shown above is for 20 credits; as the course comprises 180 credits, the total cost in 2024/25 is UK students £8,190 and Overseas students £8,370.