Business & Enterprise In Sport BA (Hons)

Program Overview

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The BA Business and Enterprise in Sport online degree program equips professional athletes and support staff with the knowledge and skills to excel in both sport and business. Through experiential learning and work-based opportunities, students gain an understanding of key areas such as leadership, management, and financial processes in the context of sports organizations and enterprises.

Program Outline

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Degree Overview:

The BA Business and Enterprise in Sport is an online degree program designed specifically for professional athletes and support staff. It aims to provide students with the knowledge and skills necessary to succeed in the world of sport, both as athletes and as business professionals. The program is tailored to the needs of individual students, with a focus on experiential learning and work-based opportunities.

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Objectives:

• Demonstrate a detailed understanding of the application of key areas of leadership, management, and financial and organizational processes to both sport and enterprise.
• Demonstrate the ability to identify, reflect upon, and access opportunities for enterprise within the world of sport, and take advantage of experience, contacts, and sporting profile to support enterprising endeavors more widely.
• Develop an extensive portfolio of work-based learning experiences aligned to individual career aspirations.
• Demonstrate the ability to communicate effectively and to make use of a wide range of media and digital tools.

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Outline:

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Mode of Study:

Online learning

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Duration:

2-8 years

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Start Date:

September, January

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Course Structure:

The program is structured to allow students to study at their own pace, with a maximum of two modules per trimester and up to six modules per academic year.

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Modules:

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Year 2:

• Professional development and experiential learning
• Introduction to Sport and Business Psychology
• Creativity, Innovation and Enterprise
• Business and Management Challenges
• Accounting for Business

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Year 3:

• Stress, Performance and Behaviour
• Leadership and Funding in Sport
• Business Growth Issues
• Direct and Digital Marketing
• Work-Based Learning for Elite Sport

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Disclaimer:

The modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

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Assessment:

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Assessment Methods:

• Coursework, specifically a written proposal and reflective portfolio.

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Assessment Criteria:

• Students are assessed on their ability to demonstrate the learning outcomes of each module.

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Teaching:

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Teaching Methods:

• Online learning
• Experiential learning
• Work-based learning

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Faculty:

• The program is led by experienced academics and practitioners in the field of sport and business.

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Unique Approaches:

• The program is tailored to the needs of individual students, with a focus on experiential learning and work-based opportunities.
• Students are encouraged to be proactive in exploring potential opportunities for experiential learning.

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Careers:

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Potential Career Paths:

• Developing or elite athletes
• Agencies
• Performance directors
• Sporting organizations
• Entrepreneurship

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Opportunities:

• Graduates will be able to work in a variety of roles within the world of sport, including management, marketing, finance, and operations.
• Graduates will also be able to pursue entrepreneurial opportunities to start-up businesses and social enterprises.

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Outcomes:

• Graduates will have the skills and knowledge to succeed in the world of sport, both as athletes and as business professionals.

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Other:

• The program is offered for part-time study only.
• Students are not required to be resident within the UK, or to physically attend the university at any stage of the program.
• Students are encouraged to use the link to ‘Enquire about this course’ and discuss its suitability with the Programme Leader.
• Students can elect to undertake experiences within their current sports organizations to gain a broader understanding of how they operate or seek placements in external businesses.
• Students have previously initiated business start-ups, undertaken shadowing within a range of organizations/environments or upskilled themselves.
• Students can undertake appropriate qualifications as part of their professional development.
• The program is designed to underpin extensive practical experience of elite sport with a knowledge of theoretical and scientific principles whilst simultaneously developing knowledge of fundamental operational areas of business and enterprise.
• The program emphasizes the development of graduates with the skills to work within the world of sport effectively.
• The program is heavily student-centered and attends to the specific skills and competencies that will most benefit each individual student.
• Students will identify appropriate experiential learning opportunities through a guided process in collaboration with the module leaders.
• Students will be encouraged to be proactive in exploring potential opportunities for experiential learning but will not be expected to do this on their own.
• The program is delivered by the Centre for Developing Athletes.

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Rate shown above is for 20 credits . As 120 credits are required to complete each stage, total cost for each stage in 2024/25 is UK students £4,380 and Overseas students £4,470.