Master in International Marketing in a Digital Environment

Program Overview

The Master's Degree in International Marketing in a Digital Environment from IQS School of Management equips students with specialized training in international marketing, digital marketing, and sales management. Combining academic rigor with practical application, the one-year program immerses students in the latest marketing strategies and technologies, preparing them for careers in international marketing and sales. Through hands-on experiences, simulations, and research, students develop the skills necessary to navigate the global marketplace effectively.

Program Outline

Master's Degree in International Marketing in a Digital Environment: Detailed Extraction

Degree Overview:

The Master's Degree in International Marketing in a Digital Environment is a one-year program offered by IQS School of Management. It is designed to provide students with specialized training in international marketing, digital marketing, and sales management, combining academic rigor with practical application. The program aims to equip students with the necessary skills to launch their professional careers in the world of marketing within international companies.

Objectives:

The program's main objective is to specialize students in three areas:

• International Marketing: This includes developing strategic thinking for entering new markets, making informed decisions based on environmental changes and market opportunities, applying principles of international brand building and management, and creating products aimed at international markets.
• Digital Marketing: This involves optimizing the quality and content of a company's social networks, websites, and virtual communities, developing strategies and campaigns on mobile and social media applications, planning in online and offline channels, and developing efficient digital marketing strategies.

Outline:

The program is structured around 69 ECTS credits, leading to the Official Master's Degree in International Marketing in a Digital Environment and the URL-specific Master's Degree in International Marketing & Sales Management issued by IQS–Ramon Llull University. The program is divided into four main modules:

1. International Marketing Management:

• International Marketing Strategy (6 credits): This module covers the development and implementation of international marketing strategies, including market analysis, segmentation, targeting, and positioning.
• International Marketing Management Simulation (6 credits): This module provides students with hands-on experience in applying international marketing principles through simulations and case studies.
• International Brand Management (3 credits): This module focuses on the development and management of international brands, including brand equity, brand positioning, and brand communication.
• Global Retail Management (3 credits – elective): This elective module provides an overview of the global retail industry, including retail strategy, merchandising, and store operations.

Marketing Research & Business Intelligence:

• Advanced Market Research (6 credits): This module covers advanced market research techniques, including data collection, analysis, and interpretation.
• Quantitative Methods (6 credits – elective) : This elective module provides a foundation in quantitative research methods, including statistical analysis and data modeling.
• Qualitative Methods (6 credits – elective) : This elective module provides a foundation in qualitative research methods, including focus groups, interviews, and observation.
• Neuromarketing (3 credits – elective): This elective module explores the use of neuroscience to understand consumer behavior and develop more effective marketing strategies.

Digital Marketing:

• Digital Marketing Strategies (3 credits): This module covers the development and implementation of digital marketing strategies, including search engine optimization (SEO), search engine marketing (SEM), and social media marketing.
• Social Media Management (3 credits): This module focuses on the management of social media platforms, including content creation, community building, and social media advertising.
• Mobile Marketing Applications (3 credits): This module explores the use of mobile devices for marketing, including mobile apps, SMS marketing, and location-based marketing.
• Digital Marketing Communications (3 credits): This module covers the principles of digital marketing communication, including email marketing, content marketing, and influencer marketing.
• Advanced Digital Analytics (3 credits): This module provides students with advanced skills in digital analytics, including web analytics, social media analytics, and marketing attribution.
• E-Commerce (3 credits – elective): This elective module explores the principles of e-commerce, including website design, online payment systems, and customer relationship management (CRM).

Master Thesis & Internships:

• Master Thesis (15 credits): This module requires students to conduct independent research and write a thesis on a topic related to international marketing in a digital environment.
• In-company internship (6 credits – elective): This elective module provides students with the opportunity to gain practical experience in a real-world marketing setting.

Assessment:

The program's assessment methods include:

• Assignments: Students are required to complete various assignments, such as case studies, presentations, and reports, to demonstrate their ability to apply their knowledge to real-world situations.
• Master Thesis: The master thesis is a major component of the program and requires students to conduct independent research and write a comprehensive thesis on a chosen topic.
• Internship: Students who choose to complete an internship will be assessed based on their performance and contributions to the organization.

Teaching:

The program employs a variety of teaching methods, including:

• Lectures: Lectures are used to introduce key concepts and theories.
• Case Studies: Case studies are used to provide students with real-world examples of marketing challenges and solutions.
• Group Work: Group work is used to encourage collaboration and teamwork.
• Presentations: Students are required to give presentations to demonstrate their understanding of the material and their ability to communicate effectively.

Faculty:

The program's faculty is comprised of experienced professionals from Spain and abroad, with expertise in international marketing, digital marketing, and sales management.

Careers:

Upon completion of the program, graduates are well-prepared for a variety of careers in international marketing, including:

• Marketing Director
• Communications Director
• Brand/Product Manager
• Key Account Manager
• Commercial/Sales Director
• Marketing Researcher
• Marketing Analyst
• Digital Marketing Specialist
• Communication and Advertising Specialist

Other:

• Neuro & Digital Marketing Lab: IQS offers a Neuro & Digital Marketing Lab, an innovative space equipped with advanced digital marketing software and neuromarketing tools.
This lab enables consumer behavior research and helps students develop their digital and analytical skills.
• Career Services: The IQS School of Management provides Career Services to support graduates in their professional development and job search through its network of companies.