Master in Hotel Management

Program Overview

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The Master in Hotel Management from Executive Education IQS equips individuals with advanced management skills and leadership qualities to excel in the hospitality industry. The program emphasizes sustainability, digitalization, and innovation, covering a wide range of topics including financial management, sales management, culture and people, and operations management. Through a practical methodology, renowned faculty, and industry partnerships, participants gain the knowledge and experience necessary to lead and innovate in the global hospitality sector.

Program Outline

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Degree Overview:

The Master in Hotel Management program offered by Executive Education IQS is a postgraduate degree program designed to equip individuals with the knowledge and skills necessary to excel in the hospitality industry. The program aims to foster and solidify participants' passion for hospitality and service, ultimately preparing them to become leaders in the international hotel and hospitality sector. The program emphasizes the importance of sustainability, innovation, and digitalization in the modern hospitality landscape. It covers a wide range of topics, including advanced management techniques, emerging trends, and the latest technological advancements.

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Objectives:

Upon completion of the program, participants will have:

• Developed advanced competencies and leadership skills to become future leaders in the hospitality industry.
• Enhanced their strategic decision-making abilities within hotel companies.
• Cultivated an innovative and entrepreneurial spirit.
• Internalized values such as sustainability and social responsibility, crucial for today's hospitality sector.
• Strengthened their empathy towards customers and their own teams.
• Gained knowledge of other hospitality sectors, such as coworking and coliving, tourist apartment management, camping, cruises, residences, rural tourism, and innovative concepts like ultra-limited service.

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Outline:

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Structure:

• The program is delivered in a 100% face-to-face format, with the possibility of remote connection, making it compatible with professional activities.
• The program spans 9 months and consists of 60 ECTS credits.
• The total duration of the program is 278 hours.

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Course Schedule:

• The program begins on October 18, 2024, and concludes on June 19, 2025.

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Individual Modules:

• Financial Management:
• Corporate Finance
• Budgeting
• Hotel Real Estate
• Risk Management
• Dashboard
• Sales Management:
• Revenue
• Forecasting & Availability Controls
• Segmentation & Pricing
• Success Strategy & Guest Speaker
• Hospitality Tech
• Marketing
• Digital Marketing
• Search Engine Marketing
• Metasearch Engines and Marketplaces
• Social Media Marketing
• Retention and CRM
• Marketing Strategy and Plan
• Culture & People:
• Corporate Culture
• Emotional Leadership
• Team Management
• Conflict Management
• Resilience
• Agile Organization
• Occupational Safety
• Labor Costs
• Talent Acquisition
• Talent Management
• HR Management
• Operations Management:
• Strategic Management
• Front & Back of the House Management
• F&B Experience
• Facility Management
• Supply Chain Management
• Integrated Security Management
• Quality Management
• Hazard Analysis and Critical Control Points (HACCP)
• Asset Management
• Corporate Social Responsibility
• Hospitality Business Models

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Teaching:

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Methods:

• The program employs a highly practical methodology to reinforce academic knowledge and provide participants with tools to solidify their professional success.
• The program features a "F&B Experience" session where participants become chefs and bartenders for a day, applying the theory learned in F&B Cost Control.
• The program includes case studies, master classes by guest professors and industry professionals, and technical visits.
• Participants gain constant exposure to the industry, learning about the current environment, trends, and business opportunities, and building a network of contacts essential for their professional future.
• Regular meetings with renowned executives and professionals provide participants with insights into their experience and vision of the business.
• The final project involves developing a project (from creation to implementation) where participants hone their entrepreneurial skills.

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Faculty:

Examples include:

• Operations Management at the Hotel Me by Meliá
• F&B Management at Cotton House Autograph Collection
• HR Management at Hotel Mandarin Barcelona

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Careers:

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Potential Career Paths:

• Participants in the Master in Hotel Management program significantly improve their professional insertion, transitioning from operational to intermediate or managerial roles.
• They gain the opportunity to enhance their work conditions in prestigious companies or enter the hotel sector if they come from other industries.

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Opportunities:

• The program offers internships in leading companies in the hospitality sector.
• The Career Services department at IQS manages these complementary professional experiences, aligning them with the student's skills and preferences.

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Outcomes:

• The program's internship program boasts a 100% effectiveness rate, with all students who participate in company training, promoted by the Career Services department, securing a job after their internship.

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Other:

• The program emphasizes the importance of sustainability, digitalization, and robotization in the hospitality industry.
• The program includes sessions that are disruptive, inspiring, and creative, fostering holistic and human learning beyond the theoretical content of the subject matter.
• The program provides a global and transversal vision of the hotel business, applicable to many other sectors in the world of hospitality, through practical guidelines of an operational and economic-financial nature.
• The program focuses on developing managerial competencies and skills, understanding the current environment, trends, risks, threats, and opportunities, and learning to leverage them for both personal and company benefit.
• The program covers the best sales tools, both in terms of digital marketing and sales channels to reach the desired target.
• The program includes the conception and implementation of hotel projects, covering the launch and operation of a hotel company, with a particular emphasis on developing strategic knowledge.