Bachelor’s Degree in Marketing

Program Overview

The Bachelor's Degree in Marketing at IQS is a four-year program that prepares students for managerial roles in the digital economy. With a focus on internationalization, students can earn a dual international degree and study abroad for a year. The program features a Neuro & Digital Marketing Lab, experienced faculty, and an in-company internship to provide hands-on experience and enhance career prospects.

Program Outline

Degree Overview:

• Aimed at: Marketing and digital communications professionals.
• Objective: To prepare students to become in-demand professionals for leading companies, navigate global markets, and take on managerial roles in the digital economy.
• Program Description: This bachelor's degree provides a solid international component, allowing students to study abroad for a year at a foreign university and earn a dual international degree in marketing.

Outline:

• Duration: 4 academic years
• Credits: 240 ECTS credits
• Start Date: September 2024
• Timetable:
• Monday to Friday, 8:30 am to 2:00 pm (1st and 2nd years)
• Monday to Friday, 3:00 pm to 8:00 pm (3rd and 4th years)
• Language: 100% in English or progressively from Spanish to English
• Dual International Degree: Earn an official dual international degree from a university in the UK, Sweden, France, or Germany.
• Modules:
• First Year:
• Data Analysis (6 ECTS)
• Business Economics (6 ECTS)
• Marketing Fundamentals (6 ECTS)
• Communication Techniques (6 ECTS)
• Accounting (6 ECTS)
• Innovation and Entrepreneurship (6 ECTS)
• Human Resources and Organizational Behaviour (6 ECTS)
• Advertising and Public Relations (6 ECTS)
• Social Ethics* (6 ECTS)
• International Sales Management* (6 ECTS)
• Second Year:
• Global Economic Environment* (6 ECTS)
• Global Digital Economy* (6 ECTS)
• Global Marketing* (6 ECTS)
• Project Management* (6 ECTS)
• Information Management and Customer Relationships (6 ECTS)
• Market Research* (6 ECTS)
• Foreign Language: English* (6 ECTS)
• International Commerce* (6 ECTS)
• Marketing Planning* (6 ECTS)
• Pricing and Sales Promotion* (6 ECTS)
• International Legal Environment* (6 ECTS)
• Third Year:
• Digital Communication Strategies (6 ECTS)
• Strategic Marketing (6 ECTS)
• B2B Marketing (6 ECTS)
• Introduction to Web Design (6 ECTS)
• Consumer Behaviour (6 ECTS)
• Business Ethics and Sustainability (6 ECTS)
• Virtual Communities (6 ECTS)
• New Electronic Marketing Devices (6 ECTS)
• Digital Marketing Principles (6 ECTS)
• Introduction to Digital Analytics and Metrics (6 ECTS)
• All subjects are taught in English.
• Fourth Year:
• Strategic Management* (6 ECTS)
• Neuromarketing (6 ECTS)
• Graphic Design (6 ECTS)
• Services Marketing* (6 ECTS)
• Data Visualization* (6 ECTS)
• International Business* (6 ECTS)
• European Business* (6 ECTS)
• Cross-Cultural Management* (6 ECTS)
• Final Degree Project (12 ECTS)
• In-company Internship (18 ECTS)
• Students must select a total of 30 ECTS credits from the range of electives.
• The Final Degree Project and the in-company internship are done in the last semester of the 4th year (8th semester).
• **Subjects marked with an asterisk (*) are taught in English.

Teaching:

• Teaching Methods:
• Neuro & Digital Marketing Lab:
This innovative space is equipped with advanced digital marketing software and neuromarketing tools, facilitating consumer behavior research and improving students' digital and analytical skills.
• In-company Internships: Students conduct internships within the sector, equivalent to 18 credit hours.
They can also participate in internships abroad.
• Faculty:
• The program features a diverse faculty with expertise in various areas of marketing, business management, economics, and finance.
• The faculty includes:
• Flavio Vasconcellos Comim, PhD (Dean of the IQS School of Management and Department of Ethics and Christian Thought)
• Noelia Jiménez-Asenjo de Pedro, PhD (Department of Business Management)
• Albert Rof Bertrans (Department of Business Management)
• Albert Fornells Herrera, PhD (Department of Quantitative Methods)
• Gilda Hernández Maskivker, PhD (Department of Tourism and Hospitality Management)
• Gisela Domínguez Picart, PhD (IQS Careers and Department of Tourism and Hospitality Management)
• Jan-Hinrich Meyer, PhD (Department of Business Management)
• Joaquín Solana Oliver, PhD (Department of Business Management)
• Jorge Matute Vallejo, PhD (Department of Business Management)
• M. del Mar Guitert Catasús, PhD (Department of Business Management)
• Mª Belén Derqui Zaragoza, PhD (Dean’s Office of the IQS School of Management and Department of Business Management)
• Mihály Tamás Borsi, PhD (Department of Economics and Finance)
• Narcís Vidal Borrell (Communication and Corporate Marketing and Department of Business Management)
• Oriol Quintana Rubio, PhD (Department of Ethics and Christian Thought)
• Ramon Palau Saumell, PhD (Department of Business Management)
• Raquel Rimbau Brufau (Department of Business Management)
• Tom Van der Heyden (Department of Business Management)

Careers:

• Potential Career Paths:
• Marketing Director
• Sales Director
• Communications Director
• Market Research Specialist
• Brand/Product Manager
• Marketing Analyst
• SEO/SEM Analyst
• Outcomes:
• The program prepares students for general and functional management in companies related to the digital, communications, and marketing world.
• The in-company internship provides students with real-world experience and helps them transition into the job market.

Other:

• Dual International Degree Options:
• University of Northumbria (UK):
Dual Bachelor's Degree in Marketing + Bachelor in Marketing
• Jönköping International Business School (Sweden):
Dual Bachelor's Degree in Marketing + Bachelor of Science with a Major in Business Administration
• Rennes School of Business (France):
Dual Bachelor's Degree in Marketing + International Bachelor Programme in Marketing
• Pforzheim University (Germany):
Dual Bachelor's Degree in Marketing + Bachelor in International Business
• International Experience: The program encourages internationalization through the dual international degree option and the multicultural environment created by students from partner universities.
• IQS Career Services: The department provides guidance and support to students in their internship search and career development.
• Neuro & Digital Marketing Lab: This lab provides students with hands-on experience in digital marketing and neuromarketing research.