Bachelor’s Degree in Tourism and Hospitality Management

Program Overview

The Bachelor's Degree in Tourism and Hospitality Management at IQS equips students with the knowledge and skills to manage and lead companies in the tourism and hospitality industry. Students gain a solid theoretical and practical foundation in the field, complemented by an international dimension that emphasizes studying foreign languages, exchanges with international universities, and networking. Career paths include management positions in hotels, event planning, tourism consulting, and other related sectors.

Program Outline

Degree Overview:

The Bachelor's Degree in Tourism and Hospitality Management at IQS aims to prepare future managers in the tourism and hospitality industry. The program combines learning competences to manage and lead companies in the tourism and hospitality sector, developing skills related to hospitality, essential for offering customers excellent service. The program is structured along three main lines:

• Academic Rigor: The curriculum includes solid theoretical and hands-on education that will enable you to launch your career, prepared to take on new knowledge, and ready for the ever-changing demands of tourism and hospitality.
• International Dimension: This bachelor's degree embraces the world and emphasizes studying foreign languages, exchanges with international universities, and networking with the global tourism and hospitality industry.
• Career Development: You will begin to launch your career on the very first day through close collaboration between the university and the business world.

Outline:

Program Structure:

• Duration: 4 academic years
• Credits: 240 ECTS credits
• Start Date: September 2025
• Timetable: Monday to Friday: 9:00 am – 2:30 pm
• Language: 100% in English
• International Dual Degree Option: Kedge Business School (France)

Modules:

First Year:

• Business Economics (6 ECTS)
• Tourism Markets (4 ECTS)
• Geography (6 ECTS)
• Analysis and Social Action (3 ECTS)
• Communication Skills (6 ECTS)
• Marketing Fundamentals (6 ECTS)
• Human Resources Management (4 ECTS)
• Data Management Skills (3 ECTS)
• Service Encounters in Tourism and Hospitality (4 ECTS)
• Tourism Typologies (6 ECTS)
• English (6 ECTS)
• French or German (6 ECTS)

Second Year:

• Data Analysis in Tourism and Hospitality (3 ECTS)
• Digital Marketing (4 ECTS)
• Tourism Sectors (4 ECTS)
• Interpersonal Communication (2 ECTS)
• Economics (6 ECTS)
• Personal and Professional Skills for Tourism and Hospitality Management (4 ECTS)
• Tourism Law (6 ECTS)
• Statistics (6 ECTS)
• Tourism Anthropology and Sociology (4 ECTS)
• Accounting (6 ECTS)
• Electronic Distribution in Tourism & Hospitality (3 ECTS)
• English (6 ECTS)
• French or German (6 ECTS)

Third Year:

• Persuasive Communication (2 ECTS)
• Events Management (3 ECTS)
• Diversity Management (4 ECTS)
• Financial Management in Tourism and Hospitality (6 ECTS)
• Hotel and Restaurant Management (6 ECTS)
• Operational Marketing in Tourism and Hospitality (3 ECTS)
• Revenue Management (3 ECTS)
• French or German (3 ECTS)
• Academic Exchange (optional) (30 ECTS)
• Professional Track (optional) (30 ECTS)

Fourth Year:

• Internship (30 ECTS)
• Business Strategies in Tourism and Hospitality (6 ECTS)
• Innovation and Entrepreneurship (6 ECTS)
• Tourism Ethics and Corporate Social Responsibility (4 ECTS)
• Destination Management (4 ECTS)
• Final Degree Project (10 ECTS)

Exchange Programs:

During the second semester of the third year, students have the opportunity to spend an academic semester at one of the foreign universities in the IQS network of international partners.

Careers:

Potential Career Paths:

• Hotels and other accommodation companies: General Management, Marketing and Sales Management, Rooms Division Management, Public Relations and Customer Service, Food & Beverage Management, Revenue Management, Bookings Management, Front Office Management, Quality Management, and more.
• Organization of events, conferences, fairs, conventions, and incentive programmes: Management of event companies or event departments (hotels, fairs, etc.
), Management of Convention Centres, Management of Destination Management Companies (DMCs), Management of Professional Conference Organizers (PCOs), etc.
• Tourism and hospitality sector intermediation and distribution: Management of electronic distribution companies, product manager, digital marketing manager, reservation centre manager, tour operator or travel agency manager, contracting manager, etc.
• Tourism consulting and training: Hospitality consulting, specialized consulting in a functional area (Marketing, Communications, etc.
), consulting and training for tourism companies, etc.
• Businesses and product and activity creation related to the various types of tourism: Design of collaborative, cultural, culinary, adventure, religious, spa, ecological, wine, and rural tourism offers and more.
• Transport and logistics: Employment with airlines, cruise ships, railway companies, etc.
• Complementary tourist service companies: Management of museums, theme and leisure parks, ski resorts, spas, golf courses, etc.
• Destination planning and promotion: Destination promotion management, Managing Tourism Offices, employment with public entities, Head of Engagement, Head of Public Relations, Managing Tourism Initiative Centres, etc.
• Dining Services: Head of Operations, Sales Management, Food & Beverage Management, Establishment Management, Head of Banquets and Conventions, etc.
• Entrepreneurship: Creating and managing startups.

Professional Internships:

Internships in tourism are of vital importance. Students will undertake a period of external internships lasting between 4 and 6 months as compulsory training in national and international companies in the tourism sector.

Other:

• Dual International Degree: Students can earn a dual degree by studying abroad for a one-year exchange at the Kedge Business School (France).
Kedge Business School is accredited by the three most influential and renowned international accreditation bodies, holding the triple crown of recognition (AACSB, EQUIS, AMBA).
• Facilities: Management laboratories with cutting-edge technology.
• Quality and Accreditations: IQS is accredited by the AACSB (Association to Advance Collegiate Schools of Business, USA), the first international accreditation organisation for studies in the areas of business and accounting.
• Degree Monitoring Report (IST) 2021-22: Available for download.