Double Degree in Tourism and Hotel Management and Marketing
Program Overview
The Dual Bachelor's Degree in Tourism and Hospitality Management and Marketing is a five-year program that combines studies in both fields. Students gain a comprehensive understanding of tourism fundamentals, hospitality operations, and marketing principles, preparing them for careers in the competitive tourism, hospitality, and leisure industry. The program culminates in a multitude of potential career paths, such as tourism manager, hospitality manager, marketing manager, event manager, and consultant.
Program Outline
Degree Overview:
The Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing is a five-year program that provides students with a comprehensive education in tourism and marketing. The program aims to prepare students for careers in the tourism, hospitality, and leisure sector, equipping them with the knowledge and skills to manage a company's marketing department. The dual degree offers a more complete education and multiplies a student's job opportunities upon graduation in a highly competitive context in which further preparation is essential.
Outline:
The program is structured over five academic years and consists of 306 ECTS credits. The curriculum is designed to provide students with a strong foundation in both tourism and marketing, covering a wide range of topics, including:
- Tourism Management: This module covers the fundamentals of tourism, including its history, development, and current trends. Students will learn about different types of tourism, tourism planning and development, and the role of technology in the tourism industry.
- Hospitality Management: This module focuses on the management of hotels, restaurants, and other hospitality businesses. Students will learn about hospitality operations, customer service, food and beverage management, and revenue management.
- Marketing: This module covers the principles of marketing, including market research, product development, pricing, promotion, and distribution. Students will learn about different marketing strategies, digital marketing, and social media marketing.
- Event Management: This module focuses on the planning and execution of events, including conferences, exhibitions, and festivals. Students will learn about event planning, budgeting, logistics, and marketing.
- Business Administration: This module covers the fundamentals of business administration, including finance, accounting, human resources, and operations management. Students will learn about the different functions of a business and how to manage them effectively.
Careers:
Graduates of the Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing are well-prepared for a variety of careers in the tourism, hospitality, and leisure sector. Some potential career paths include:
- Tourism Manager: Responsible for planning, developing, and managing tourism destinations and attractions.
- Hospitality Manager: Responsible for managing hotels, restaurants, and other hospitality businesses.
- Marketing Manager: Responsible for developing and implementing marketing strategies for tourism and hospitality businesses.
- Event Manager: Responsible for planning and executing events, including conferences, exhibitions, and festivals.
- Consultant: Provides expert advice to tourism and hospitality businesses on a variety of topics, such as marketing, operations, and strategy.
Other:
The program is taught in English and starts in September. The timetable runs from September to June.
Overview:
IQS - Ramon Llull University is a private university located in Barcelona, Spain. It is known for its focus on science, engineering, and management, offering a comprehensive range of programs in these fields. IQS is committed to educational excellence and aims to improve the future of society through its research and teaching.
Services Offered:
The university provides a variety of services to its students, including:
Academic advising:
Students have access to academic advisors who can help them with course selection, career planning, and other academic matters.Career services:
IQS offers career services to help students find internships and jobs after graduation.Library and research resources:
The university has a well-stocked library and access to a variety of research databases.Student support services:
IQS provides student support services such as counseling, tutoring, and disability services.Student Life and Campus Experience:
IQS offers a vibrant campus life with a variety of activities and events for students to participate in. The university has a strong international focus, with students from all over the world. Students can expect to:
Engage in research:
IQS encourages student involvement in research projects, providing opportunities to work alongside faculty and contribute to cutting-edge discoveries.Network with professionals:
The university hosts events and workshops where students can connect with industry professionals and learn about career opportunities.Join student clubs and organizations:
IQS has a variety of student clubs and organizations that cater to different interests, providing opportunities for students to develop leadership skills and build friendships.Key Reasons to Study There:
Strong academic reputation:
IQS is recognized for its high-quality academic programs and its commitment to research.International focus:
The university has a diverse student body and offers a variety of international programs.Industry connections:
IQS has strong ties to the business community, providing students with opportunities for internships and jobs.Modern facilities:
The university has state-of-the-art facilities, including laboratories, workshops, and classrooms.Academic Programs:
IQS offers a wide range of academic programs, including:
