Double Degree in Tourism and Hotel Management and Marketing

Program Overview

The Dual Bachelor's Degree in Tourism and Hospitality Management and Marketing is a five-year program that combines studies in both fields. Students gain a comprehensive understanding of tourism fundamentals, hospitality operations, and marketing principles, preparing them for careers in the competitive tourism, hospitality, and leisure industry. The program culminates in a multitude of potential career paths, such as tourism manager, hospitality manager, marketing manager, event manager, and consultant.

Program Outline

Degree Overview:

The Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing is a five-year program that provides students with a comprehensive education in tourism and marketing. The program aims to prepare students for careers in the tourism, hospitality, and leisure sector, equipping them with the knowledge and skills to manage a company's marketing department. The dual degree offers a more complete education and multiplies a student's job opportunities upon graduation in a highly competitive context in which further preparation is essential.

Outline:

The program is structured over five academic years and consists of 306 ECTS credits. The curriculum is designed to provide students with a strong foundation in both tourism and marketing, covering a wide range of topics, including:

• Tourism Management: This module covers the fundamentals of tourism, including its history, development, and current trends.
Students will learn about different types of tourism, tourism planning and development, and the role of technology in the tourism industry.
• Hospitality Management: This module focuses on the management of hotels, restaurants, and other hospitality businesses.
Students will learn about hospitality operations, customer service, food and beverage management, and revenue management.
• Marketing: This module covers the principles of marketing, including market research, product development, pricing, promotion, and distribution.
Students will learn about different marketing strategies, digital marketing, and social media marketing.
• Event Management: This module focuses on the planning and execution of events, including conferences, exhibitions, and festivals.
Students will learn about event planning, budgeting, logistics, and marketing.
• Business Administration: This module covers the fundamentals of business administration, including finance, accounting, human resources, and operations management.
Students will learn about the different functions of a business and how to manage them effectively.

Careers:

Graduates of the Dual Bachelor’s Degree in Tourism and Hospitality Management and Marketing are well-prepared for a variety of careers in the tourism, hospitality, and leisure sector. Some potential career paths include:

• Tourism Manager: Responsible for planning, developing, and managing tourism destinations and attractions.
• Hospitality Manager: Responsible for managing hotels, restaurants, and other hospitality businesses.
• Marketing Manager: Responsible for developing and implementing marketing strategies for tourism and hospitality businesses.
• Event Manager: Responsible for planning and executing events, including conferences, exhibitions, and festivals.
• Consultant: Provides expert advice to tourism and hospitality businesses on a variety of topics, such as marketing, operations, and strategy.

Other:

The program is taught in English and starts in September. The timetable runs from September to June.