Program Overview
The Packaging Emocional program equips professionals with the skills to integrate emotional perspectives into packaging design, recognizing its impact on consumer experiences. It emphasizes the role of packaging in evoking desired emotions, aligning with product communication strategies across multiple touchpoints. The program incorporates a practical learning approach, enabling participants to create impactful packaging solutions through creative idea generation and effective storytelling.
Program Outline
Degree Overview:
The Packaging Emocional program, co-organized by IQS and ESDi, equips participants with the ability to integrate emotional perspectives into packaging design. It recognizes the crucial role packaging plays in creating consumer experiences, particularly for certain product categories. The program emphasizes the importance of designing packaging that evokes the desired emotions, aligning with the product's communication strategy across various touchpoints, including the retail shelf, storefront, and even during use or consumption. The curriculum covers a comprehensive range of topics, from the theoretical foundations of emotional marketing to the practical application of graphic concepts and visual narratives. It culminates in a hands-on session where participants develop impactful stories for real products. The program caters to the growing demand for packaging professionals who can effectively utilize graphic language to evoke emotions, even without a background in artistic disciplines.
Objectives:
The Packaging Emocional program aims to develop participants' competencies and skills to:
- Understand the significance of emotion in product communication.
- Grasp the principles and evolution of emotional marketing and its associated tactics.
- Generate creative ideas and translate concepts into graphic elements.
- Suggest colors, shapes, images, and typography to evoke emotions in consumers.
- Create effective narratives for products.
Teaching:
The program employs a blended learning approach, combining in-person sessions on campus with synchronous online sessions via video conferencing. The online sessions are interactive and recorded for those who miss a session. The program emphasizes practical learning, incorporating various dynamics to facilitate an effective and engaging learning process.
Faculty:
The program features a team of experienced instructors, including:
- Montserrat Castillo Malivern (Program Director)
- Carlos Cabezón Ponsoda
- David Vera Cerdà
Other:
The program is designed to be accessible to professionals with responsibilities or interests in product packaging, including those involved in conceptualizing packaging solutions, structural design, or commercialization. This includes creatives, designers, product engineers, project managers, sales teams, and more. The program emphasizes the practical application of knowledge, ensuring that the learning experience has a direct impact on participants' professional lives. IQS awards a Certificate of Completion to those who successfully complete the program. The certificate is included in the tuition fee and is awarded on the last day of the program.
Overview:
IQS - Ramon Llull University is a private university located in Barcelona, Spain. It is known for its focus on science, engineering, and management, offering a comprehensive range of programs in these fields. IQS is committed to educational excellence and aims to improve the future of society through its research and teaching.
Services Offered:
The university provides a variety of services to its students, including:
Academic advising:
Students have access to academic advisors who can help them with course selection, career planning, and other academic matters.Career services:
IQS offers career services to help students find internships and jobs after graduation.Library and research resources:
The university has a well-stocked library and access to a variety of research databases.Student support services:
IQS provides student support services such as counseling, tutoring, and disability services.Student Life and Campus Experience:
IQS offers a vibrant campus life with a variety of activities and events for students to participate in. The university has a strong international focus, with students from all over the world. Students can expect to:
Engage in research:
IQS encourages student involvement in research projects, providing opportunities to work alongside faculty and contribute to cutting-edge discoveries.Network with professionals:
The university hosts events and workshops where students can connect with industry professionals and learn about career opportunities.Join student clubs and organizations:
IQS has a variety of student clubs and organizations that cater to different interests, providing opportunities for students to develop leadership skills and build friendships.Key Reasons to Study There:
Strong academic reputation:
IQS is recognized for its high-quality academic programs and its commitment to research.International focus:
The university has a diverse student body and offers a variety of international programs.Industry connections:
IQS has strong ties to the business community, providing students with opportunities for internships and jobs.Modern facilities:
The university has state-of-the-art facilities, including laboratories, workshops, and classrooms.Academic Programs:
IQS offers a wide range of academic programs, including:
