Posgrado en Gestión de Apartamentos Turísticos

Program Overview

The Posgrado en Gestión de Apartamentos Turísticos is a 100% in-person program designed for professionals in the tourism sector who want to deepen their knowledge in tourist apartment management. The program focuses on operational management, marketing, innovation, and sustainability, and is taught by expert instructors from the sector and IQS faculty members specializing in Hospitality Management. It aims to provide participants with a 360° view of the business and equip them with the skills to manage the value chain and make informed decisions to adapt their businesses to current and future customer needs.

Program Outline

Degree Overview:

The Posgrado en Gestión de Apartamentos Turísticos is a 100% in-person program designed for entrepreneurs, business owners, and professionals working in the tourism sector. It focuses on the operational management of tourist apartments, optimizing resources through efficient processes. The program teaches participants how to market their value proposition, manage teams, and incorporate innovation, digitalization, and sustainability into their operations. The program aims to provide a 360° view of the business, offering the necessary tools for success in managing or owning a tourist apartment establishment. It is designed to be compatible with professional and personal life. The program features expert instructors from the sector, providing a technical and practical approach. IQS faculty members specializing in Hospitality Management also contribute to the program.

Outline:

Program Structure:

• Duration: 5 months
• Format: 100% in-person
• Credits: 20 ECTS
• Hours: 90
• Price: €3,200
• Location: Barcelona

Modules:

• Introduction and Typology:
• Macro situation of the sector and challenges it faces.
• Different types of businesses that exist.
• Finance and Legal:
• Introduction to finance and accounting.
• Asset Management.
• Sales:
• Concepts of digital marketing.
• Branding and content: Website and social media.
• Retention and CRM.
• Revenue management.
• Operations:
• Customer communication, from arrival to departure.
• Strategic purchasing management.
• Sustainability.
• Growth strategies.
• Digitalization:
• Tools that help optimize processes.
• Everyday applications.
• AI/web3.
• People & Culture:
• Creating a corporate culture and talent management.
• Study and understanding of labor costs.

Teaching:

• Teaching Methods:
• The program emphasizes practical learning through various dynamics:
• Masterclasses for theoretical framework.
• Case discussions based on real business situations.
• Company visits, conferences, and talks with executives.
• Role-playing of professional situations.
• Simulation games for decision-making training.
• Faculty:
• The program features expert instructors from the tourism sector, providing a technical and practical approach.
• IQS faculty members specializing in Hospitality Management also contribute to the program.

Other:

• Target Audience:
• Professionals in the tourism sector, companies, and suppliers collaborating with the sector who want to deepen their knowledge.
• Graduates in Tourism and Hospitality who want to specialize in this sector.
• Program Design:
• The program aims to provide a 360° view of the business, offering the necessary tools for success in managing or owning a tourist apartment establishment.
• It is designed to be compatible with professional and personal life.
• Program Commitment: