Posgrado en Gestión de Apartamentos Turísticos
| Program start date | Application deadline |
| 2024-11-04 | - |
| 2025-03-05 | - |
Program Overview
The Posgrado en Gestión de Apartamentos Turísticos is a 100% in-person program designed for professionals in the tourism sector who want to deepen their knowledge in tourist apartment management. The program focuses on operational management, marketing, innovation, and sustainability, and is taught by expert instructors from the sector and IQS faculty members specializing in Hospitality Management. It aims to provide participants with a 360° view of the business and equip them with the skills to manage the value chain and make informed decisions to adapt their businesses to current and future customer needs.
Program Outline
Degree Overview:
The Posgrado en Gestión de Apartamentos Turísticos is a 100% in-person program designed for entrepreneurs, business owners, and professionals working in the tourism sector. It focuses on the operational management of tourist apartments, optimizing resources through efficient processes. The program teaches participants how to market their value proposition, manage teams, and incorporate innovation, digitalization, and sustainability into their operations. The program aims to provide a 360° view of the business, offering the necessary tools for success in managing or owning a tourist apartment establishment. It is designed to be compatible with professional and personal life. The program features expert instructors from the sector, providing a technical and practical approach. IQS faculty members specializing in Hospitality Management also contribute to the program.
Outline:
Program Structure:
- Duration: 5 months
- Format: 100% in-person
- Credits: 20 ECTS
- Hours: 90
- Price: €3,200
- Location: Barcelona
Modules:
- Introduction and Typology:
- Macro situation of the sector and challenges it faces.
- Different types of businesses that exist.
- Finance and Legal:
- Introduction to finance and accounting.
- Asset Management.
- Sales:
- Concepts of digital marketing.
- Branding and content: Website and social media.
- Retention and CRM.
- Revenue management.
- Operations:
- Customer communication, from arrival to departure.
- Strategic purchasing management.
- Sustainability.
- Growth strategies.
- Digitalization:
- Tools that help optimize processes.
- Everyday applications.
- AI/web3.
- People & Culture:
- Creating a corporate culture and talent management.
- Study and understanding of labor costs.
Teaching:
- Teaching Methods:
- The program emphasizes practical learning through various dynamics:
- Masterclasses for theoretical framework.
- Case discussions based on real business situations.
- Company visits, conferences, and talks with executives.
- Role-playing of professional situations.
- Simulation games for decision-making training.
- Faculty:
- The program features expert instructors from the tourism sector, providing a technical and practical approach.
- IQS faculty members specializing in Hospitality Management also contribute to the program.
Other:
- Target Audience:
- Professionals in the tourism sector, companies, and suppliers collaborating with the sector who want to deepen their knowledge.
- Graduates in Tourism and Hospitality who want to specialize in this sector.
- Program Design:
- The program aims to provide a 360° view of the business, offering the necessary tools for success in managing or owning a tourist apartment establishment.
- It is designed to be compatible with professional and personal life.
- Program Commitment:
Overview:
IQS - Ramon Llull University is a private university located in Barcelona, Spain. It is known for its focus on science, engineering, and management, offering a comprehensive range of programs in these fields. IQS is committed to educational excellence and aims to improve the future of society through its research and teaching.
Services Offered:
The university provides a variety of services to its students, including:
Academic advising:
Students have access to academic advisors who can help them with course selection, career planning, and other academic matters.Career services:
IQS offers career services to help students find internships and jobs after graduation.Library and research resources:
The university has a well-stocked library and access to a variety of research databases.Student support services:
IQS provides student support services such as counseling, tutoring, and disability services.Student Life and Campus Experience:
IQS offers a vibrant campus life with a variety of activities and events for students to participate in. The university has a strong international focus, with students from all over the world. Students can expect to:
Engage in research:
IQS encourages student involvement in research projects, providing opportunities to work alongside faculty and contribute to cutting-edge discoveries.Network with professionals:
The university hosts events and workshops where students can connect with industry professionals and learn about career opportunities.Join student clubs and organizations:
IQS has a variety of student clubs and organizations that cater to different interests, providing opportunities for students to develop leadership skills and build friendships.Key Reasons to Study There:
Strong academic reputation:
IQS is recognized for its high-quality academic programs and its commitment to research.International focus:
The university has a diverse student body and offers a variety of international programs.Industry connections:
IQS has strong ties to the business community, providing students with opportunities for internships and jobs.Modern facilities:
The university has state-of-the-art facilities, including laboratories, workshops, and classrooms.Academic Programs:
IQS offers a wide range of academic programs, including:
Bachelor's Degrees:
The university offers bachelor's degrees in a variety of fields, including chemistry, chemical engineering, biotechnology, biomedical sciences, pharmacy, industrial engineering, business administration and management, marketing, international business, and tourism and hospitality management.Dual Bachelor's Degrees:
IQS also offers dual bachelor's degrees, allowing students to combine their studies in two different fields.Master's Degrees:
The university offers master's degrees in a variety of fields, including analytical chemistry, pharmaceutical chemistry, chemical engineering, industrial engineering, bioengineering, biopharmaceutical business, cosmetics and fragrances, global entrepreneurial management, international marketing in a digital environment, auditing and management control, wealth and financial management, and industrial business management.Dual Master's Degrees:
IQS also offers dual master's degrees, allowing students to combine their studies in two different fields.PhD Programs:
The university offers PhD programs in bioengineering, chemistry and chemical engineering, and business and territorial competitiveness, innovation, and sustainability.Executive Education:
IQS offers a variety of executive education programs for professionals who want to advance their careers.Other:
Entry Requirements:
The admission process involves several criteria evaluated during personal interviews:
- Previous education and professional experience: Applicants should have a relevant academic background and professional experience.
- Experience in project management and leadership: Demonstrated experience in managing projects and leading teams is considered.
- Motivation and desire to learn and grow: Applicants should be highly motivated to learn and continue their professional development.
