Postgraduate in Packaging Management

Program Overview

The Postgraduate in Packaging Project Management from IQS equips students with the skills to lead packaging projects, analyze market trends, and develop business plans. The program combines in-person and online sessions, emphasizes practical learning through hands-on projects, and offers a Master's degree pathway. Students gain competencies in project management, marketing, finance, and communication, preparing them for leadership roles in the packaging industry.

Program Outline

Degree Overview:

The Postgraduate in Packaging Project Management is a proprietary degree from Ramon Llull University (URL) offered by IQS in Barcelona. It equips students with the necessary management skills to lead packaging projects.

Objectives:

The program aims to develop students' competencies and skills to:

• Analyze the competitive environment and packaging market to explore new business opportunities.
• Gain a comprehensive understanding of the role of packaging in the value chain and identify strengths/weaknesses in positioning.
• Develop business plans and analyze the economic/financial aspects of packaging projects, including the suitability of necessary investments.
• Contribute to brand equity development through packaging strategy and enhance the experiential impact throughout the customer journey.
• Predict the impact of packaging decisions on operations and the supply chain.
• Lead multidisciplinary work groups and incorporate specific methodologies and tools for packaging project management.
• Develop skills and soft skills (team management, communication, negotiation, etc.).

Outline:

The program is part of the Master's in Packaging Management, which consists of independent postgraduate programs. Completing all programs grants the Master's degree.

Modules:

• The Packaging Industry and Value Chain:
• Situation, forecasts, and evolution of the Packaging sector
• Operations management in the Packaging industry
• The role of Packaging in the industry's value chain
• Strategic alignment with CSR policies
• Project Management, Planning, and Direction:
• Projects vs. Operations
• Defining packaging change projects
• Project initiation, Project Charter, and KPIs
• Planning, scope, Gantt, and human resources
• Execution, control, and project team management
• Closure, documentation, and project delivery
• IT tools for project management
• Marketing Mix and Brand Building:
• Fundamentals of marketing and branding
• Strategic marketing and marketing plan
• Online marketing and the digitalization of the mix
• Packaging from the perspective of neuromarketing
• Brand building through packaging
• Financial, Accounting, and Cost Management:
• Fundamentals of financial management and information flows
• Analysis of financial statements, Balance Sheet, P&L, Treasury
• Accounting concepts in the packaging industry
• Packaging cost analysis and deviations
• Outsourcing and Co-packer
• Profitability analysis and investment decisions
• Impact of Packaging investments
• Communication and Team Leadership Skills:
• Team work dynamics
• Strategic and people leadership
• Effective interpersonal communication and assertiveness
• Oral presentations, negotiation, and influence

Teaching:

Other:

• The program is part of a Master's degree, allowing students to further their education.
• The program is semi-presencial, offering flexibility for busy schedules.
• The program emphasizes practical learning through a project that students develop during the program.
• The project aims to apply classroom learning and demonstrate the return on investment for the company.
• The program uses various dynamics to facilitate a practical, effective, and stimulating learning process.
• IQS awards a Certificate of Completion to those who complete the program.
• Students can apply for the Ramon Llull University (URL) proprietary degree.
• The program is eligible for FUNDAE (Tripartite) funding.

800€