Curso Category Management

Program Overview

The "Category Management & Plan" program, part of the "Master in Strategic Purchasing Management," equips participants with a structured methodology for analyzing and managing key purchasing categories. Emphasizing evidence-based decision-making, the program promotes interdepartmental projects and provides a new perspective on cost reduction. Delivered in a blended format, the program combines on-campus sessions and online synchronous video conferencing, offering a practical and flexible learning experience.

Program Outline

Degree Overview:

The program, "Category Management & Plan," is a focused program within the larger "Master en Dirección de Compras Estratégicas" (Master in Strategic Purchasing Management). It aims to equip participants with a structured methodology for analyzing and managing key purchasing categories efficiently. The program emphasizes evidence-based decision-making, moving away from intuition and time-constrained purchasing practices. It promotes interdepartmental projects led or coordinated by the purchasing department, overcoming internal resistance. The program focuses on:

• Differentially analyzing each key purchasing category.

• Developing a Category Plan for a critical family of products within the participant's company.

• Implementing and communicating the Category Plan internally and externally (supplier markets).

The program provides a new perspective on cost reduction, shifting the focus from product nature to market dynamics and business impact.

Outline:

Program Structure:

• The "Category Management & Plan" program is a part of the "Master en Dirección de Compras Estratégicas" (Master in Strategic Purchasing Management).
• It is a focused program within the Master, meaning it can be taken independently or as part of the larger Master program.
• The Master program consists of a postgraduate program and independent focused programs.
Completing all components leads to the Master's degree.
• The Master program includes:
• Posgrado en Gestión Estrategica de Compras (MIP) (Postgraduate in Strategic Purchasing Management)
• Programa Enfocado en Liderazgo, influencia y habilidades comunicativas en Compras (Focused Program in Leadership, Influence, and Communication Skills in Purchasing)
• Programa Enfocado en Category Management & Plan (Focused Program in Category Management & Plan)
• Programa Enfocado en Gestión Relacional de Proveedores (SRM) & Plan (Focused Program in Supplier Relationship Management (SRM) & Plan)

Program Delivery:

• The "Category Management & Plan" program is delivered in a blended format, combining on-campus sessions and online synchronous video conferencing.
• The program duration is 2 months.
• The program schedule includes 33 hours of instruction, with a mix of 75% in-person and 25% online content.
• The online sessions are interactive and recorded for those who miss a session.

Program Content:

• Category Management:
• Fundamentals of the Category Management Plan, preparation
• Segmentation of the purchasing family portfolio
• Portfolio analysis to understand the category map
• Project Charter of the Category Plan
• Category Overview to understand the category in depth
• Background and recent history of the category
• Origin and analysis of spending
• Demand analysis
• Positioning on the category map
• Configuration and characteristics of the current supplier panel
• Porter's Five Forces model to establish competitive dynamics
• Market analysis and environmental evolution
• Key market players
• Category Analysis incorporating constraints and restrictions
• SWOT analysis of the category and its CAME model
• Key business drivers
• Cost of ownership and TCO analysis
• Risk management plan
• Category Management Plan, the roadmap for a new way of managing
• Category management
• Supplier panel
• Change management

Teaching:

Teaching Methods:

• The program utilizes a practical approach, emphasizing application of learned concepts to real-world scenarios.
• Participants work on a project during the program, aiming to:
• Ground the classroom learning and apply what they learn.
• Tangibilize the return on investment for the company in the participant's development.
• The program incorporates various dynamics to facilitate a practical, effective, and stimulating learning process.

Faculty:

• The program faculty includes:
• Jordi Civit Garcés (Program Director)

Other:

• The program is recognized and prestigious, endorsed by top professionals in the field.
• The program is compatible with professional and personal schedules.
• The program provides a certificate of completion upon successful completion.
• The program is eligible for Fundae (Tripartita) funding.