| Program start date | Application deadline |
| 2024-09-01 | - |
| 2025-01-01 | - |
Program Overview
The Master's in International Marketing at the University of Dundee equips students with a comprehensive understanding of marketing concepts, emphasizing Digital Marketing, Strategy, Brand, and Social Media. Accredited by the Chartered Institute of Marketing, the program prepares graduates for careers in the marketing field. Students can participate in an eight-week internship in China, Vietnam, or Manchester (UK) as part of the program.
Program Outline
Degree Overview:
The Master's in International Marketing program at the University of Dundee equips students with a comprehensive understanding of both traditional and modern marketing concepts. It emphasizes Digital Marketing, Strategy, Brand, and Social Media. The program is designed for those who want to build on their first-degree in a business-related subject or those seeking new academic and practical skills after completing a bachelor's degree in a subject different from business. The MSc International Marketing program covers foundational marketing concepts and theories, preparing students for graduate employment. It aims to develop knowledge in various areas, including:
- Digital Marketing
- Marketing Strategy
- Brand Management
- Social Media
Careers:
The program aims to prepare students for graduate employment. The program's focus on digital marketing, strategy, brand, and social media is relevant to various career paths in the marketing field.
Other:
- The program is accredited by the Chartered Institute of Marketing (CIM).
- The University of Dundee School of Business is also AACSB accredited, ensuring the highest standards of excellence in teaching, research, curriculum, and learner success.
- Students have the opportunity to participate in an eight-week internship in China, Vietnam, or Manchester (UK) as part of the program.
