Program Overview
Lancaster University's Marketing PhD program, part of the UK's most research-intensive business school, focuses on consumer research and market dynamics, offering expertise in areas such as sustainability, digital strategy, and consumption insights. Students benefit from state-of-the-art facilities, expert supervision, and connections to industry practitioners, preparing them for careers in academia or various roles in marketing and research. Part-time study options are also available.
Program Outline
Degree Overview:
The Marketing PhD program at Lancaster University is part of the Lancaster University Management School, which is the most research-intensive business school in the UK based on the latest Research Excellence Framework. The program focuses on consumer research and market dynamics with specialist areas including Sustainable Innovation, Marketing and Digital Strategy, Markets, Design-Led Thinking, Consumption Insights, Digital Consumption, Social Justice, and Health Inequality. There are also active research groups exploring business marketing and business networks within the context of supply chain interactions, innovation, market development, and the development of the firm in international markets.
Outline:
Year 1
- Induction Workshop (includes Ethics and Plagiarism training and assessment)
- Foundations of Management Research
- Central Themes in Management
Year 2
- Research Skills - Data Collection & Analysis
- Delivering Impactful Research
- Structured Writing Retreats
Year 3
- Communicating with Different Research Audiences
- Structured Writing Retreats
Assessment:
- Thesis
- Oral examination
Teaching:
- Research training seminar series
- Workshops
- Conferences
- Scientific computing facilities
Other:
- The program offers access to state-of-the-art databases and facilities.
- Staff members work closely with marketing practitioners to ensure research relevance to commercial and public-sector organizations.
- Students receive support from a specialist supervisor.
- Part-time PhD study over five years is available through the Theory and Practice of Management PhD.
Location
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- --|---:|---: Home | £4,786 | £2,393 International | £20,790 | £10,395
