Leading Hospitality Innovation

Program Overview

This innovative program offers students an immersive experience in hospitality innovation, combining theoretical and practical learning across three European cities. Through Design Thinking and hands-on consulting projects, students explore leadership, consumer trends, and cutting-edge technologies, equipping them to drive innovation in the industry.

Program Outline

Outline:

Course Content:

• 6 modules, 1 consultancy project, 3 cities
• Modules contain theoretical and practical learning components for leading hospitality innovation in the industry
• All modules apply Design Thinking approaches in the assignments and contribute to the knowledge base for the Hospitality Innovation Consulting Project

Course Schedule:

• Classes 5 days per week during semester
• 12 contact hours per week

Modules:

Maastricht:

• Leading People & Cultures in Organisations
• People as Consumers
• Hospitality Innovation Consultancy Project (Part 1: Discover & Design)

Dublin:

• Hospitality Futures
• Transformational Innovation in Practice
• Hospitality Innovation Consultancy Project (Part 2: Develop & Deliver)

Barcelona:

• Experience Design & Implementation
• The 4th Industrial Revolution Techniques in Hospitality
• Hospitality Innovation Consultancy Project (Part 3: Validate & Implement)

Other:

• The course is taught at three universities in three different European cities: Maastricht, Dublin, and Barcelona.
• The course is designed to be a real-life cultural experience.
• The course offers a mix of theoretical and hands-on learning, blended with real-world cultural experiences.

Fees:

€19,500 Total Fee

Fees (Non-EU):

€19,500 Total Fee