BA Hons Business Analysis and Technology & Business Enterprise

Program Overview

This degree offers a comprehensive foundation in business and entrepreneurship, with a focus on business analysis and technology. Students develop critical thinking, problem-solving, and teamwork skills through practical projects, innovative teaching methods, and industry involvement. Graduates are well-prepared for careers in entrepreneurship, business analysis, and various industries. The program is triple-accredited, ensuring its quality and recognition globally.

Program Outline

Outline:

• Year 1:
• Introduction to Tourism Studies and Managing People
• Introduction to Economics and Business Analysis & Technology
• Introduction to Marketing & Entrepreneurship
• Introduction to Finance and Financial Analysis
• Introduction to International Business
• Management Development Programme 1
• Academic Skills
• Year 2:
• Management Development Programme 2
• Business Enterprise:
• Creativity & Innovation Management
• New Venture Planning
• Business Analysis:
• Analysing & Improving Operations
• Managing Business Processes & Information Systems
• Year 3:
• Management Development Programme 3
• Business Enterprise:
• Venture Management Strategy & Growth
• Entrepreneurial Capital & Resources
• Business Analysis:
• Understanding & Optimising Business Systems
• Knowledge & Innovation Management
• Year 4 (Honours):
• Business Enterprise:
• Venture Management in Practice
• International Entrepreneurship
• Issues & Trends in Entrepreneurship
• Research Methods
• Family Business Theory & Practice
• Business Analysis:
• Management Science 4
• Business Analytics Using Data Mining
• Risk Analysis & Management
• Business Process Integration with Enterprise Resource Planning
• Electronic Commerce

Assessment:

• Majority of classes involve a final unseen exam, normally at the end of the semester.
• Exams are normally supplemented by individual and/or group coursework.
• Range of assessment techniques used, including:
• Business reports
• Case studies
• Essays
• Presentations
• Individual and group projects
• Learning journals
• Peer assessments

Teaching:

• Teaching is over 2 semesters in blocks of 12 weeks.
• Classes are taught through lectures, tutorials, and seminars alongside team-based projects, online materials, and interactive sessions using personal response systems.
• External contributors from partnership corporate organisations are involved in teaching and/or assessment of student presentations.
• Innovative and highly acclaimed Management Development Programme (MDP) is at the core of undergraduate degrees in the Business School.
• MDP comprises a series of classes taken throughout Years 1 to 3.
• Students develop knowledge and skills in key areas of management, and team-working, communication and decision-making skills.
• Major employers and alumni from all sectors are involved in the MDP, participating in group sessions, observing student presentations, and providing feedback.

Careers:

• Business Enterprise graduates develop the skills to set up their own business and the entrepreneurial mindset and business skills needed by organisations.
• Potential to work in financial services, retail, consultancy and manufacturing with job titles such as analyst, business development manager and project manager.
• Business Analysis & Technology graduates are sought after by well-known companies, including:
• Consultancy companies such as Accenture Consulting, PA Consulting and Capgemini
• Financial services providers such as The Royal Bank of Scotland, Standard Life and Goldman Sachs
• Consumer goods companies such as Procter & Gamble and Unilever
• Supermarkets such as Tesco and Morrisons
• Other companies including British Airways, Scottish Power, BT, BAE Systems and public sector organisations such as the NHS
• Job titles vary and may include business consultant, business analyst, operations manager and risk manager.

Other:

• Triple-accredited business school (AACSB, EQUIS, AMBA)
• Work placement in Honours year
• Applicant visit days take place in March each year

Scotland

£1,820

England, Wales & Northern Ireland

£9,250

International

£19,600