Program Overview
Bath Spa University's Sports Media Production BA (Hons) equips students with the skills and knowledge to excel in the expanding sports media industry. The program combines traditional broadcasting techniques with innovative digital and immersive formats, offering a hands-on approach with real-world experience in professional settings. Graduates are well-prepared for careers as creatives, producers, managers, and entrepreneurs in the dynamic sports media landscape.
Program Outline
Sports Media Production BA (Hons) - Bath Spa University
Degree Overview:
This program is designed to equip students with the skills and knowledge necessary to succeed in the fast-growing sports media production sector. It combines traditional sports broadcasting techniques with contemporary immersive and interactive formats, such as e-sports, social media, and podcasting. The program emphasizes hands-on learning, providing students with real-world experience in a professional setting.
Objectives:
- To develop a sophisticated understanding of sports production that is inclusive and ethical.
- To equip students with the skills and knowledge to become successful creatives, producers, content developers, leaders, entrepreneurs, and managers in sports production.
- To provide students with a strong foundation in sports journalism, studio-based production, and digital creativity.
- To foster a deep understanding of the UK's sporting culture and its diverse media platforms.
Outline:
Year One (Level 4):
- Shooting and Editing Sport - 1 & 2: Students learn the fundamentals of shooting and editing sports content.
- Digital Creativity and Content Creation: This module explores the use of digital technologies to create engaging sports content.
- Studio-based (Indoor) Sport Production: Students gain experience in producing live sports broadcasts in a studio environment.
- Inclusivity in Sport: This module examines the importance of diversity and inclusion in sports media.
Year Two (Level 5):
- Outside Broadcasting: Students gain experience in producing live sports broadcasts from remote locations.
- Media Law and Ethics: This module covers the legal and ethical considerations involved in sports media production.
- Sport on Screen: Presenting, Commentary, and Interviewing: Students develop their skills in presenting, commentating, and interviewing for sports broadcasts.
- Sport and Society: This module explores the social and cultural impact of sports.
- Sports Documentary: Students learn how to produce high-quality sports documentaries.
- E-Sports: This module focuses on the production of e-sports content.
- Sport Psychology: Students gain an understanding of the psychological aspects of sports performance.
- Business of Sport: This module covers the business side of the sports industry.
- Professional Placement Year (Optional): Students can choose to take a year-long placement in the sports media industry.
Year Three (Level 6):
- Industry Project: Students undertake a year-long, specialist project that forms their portfolio.
- Advanced Outside Broadcasting: This module builds on the skills learned in Year Two, focusing on advanced outside broadcasting techniques.
- Radio Sport: Journalism and Presenting: Students develop their skills in radio sports journalism and presenting.
- Advanced Studio Broadcasting: This module covers advanced studio production techniques.
- Sports Editing: Students learn advanced editing techniques for sports content.
- Contemporary Issues in Sport: This module examines current trends and issues in the sports media landscape.
Assessment:
- Assessments are designed to test students' understanding of the subject matter, their ability to apply creative approaches to problem-solving, and their production skills and competencies.
- Assessments are diverse and include a variety of formats, such as written assignments, presentations, and productions.
- Students are encouraged to build a professional portfolio throughout the program.
Teaching:
- Teaching methods include workshops, lectures, seminars, training events, and project-based work.
- Lecturers are active practitioners in the sports media industry.
- Group learning is a key part of the course, and students are expected to participate actively in group activities.
- A variety of general and specialist teaching spaces are used, including classrooms, studios, galleries, edit suites, and on and off-campus locations.
Careers:
- Graduates are well-prepared for entry-level positions in the sports media production sector.
- Potential career paths include:
- Sports Producer
- Sports Journalist
- Sports Presenter
- Sports Editor
- Sports Content Developer
- Sports Marketing Manager
- Sports Social Media Manager
- E-Sports Producer
- The program provides students with the skills and knowledge to pursue a variety of career paths in the sports media industry.
Other:
- The program is developed in partnership with local, regional, and national sporting organizations.
- Students have opportunities to work on client projects and gain real-world experience.
- The program offers a Certificate in Global Citizenship, which students can study alongside their degree.
- Students have access to industry-standard facilities, including TV studios, editing suites, and post-production facilities.
- The program is one of only three Adobe Creative Campuses in the UK, providing students with access to the full Adobe Creative Suite.
2024 entry Student Annual tuition fee UK full time £9,250 UK part time £4,625 International full time £15,750 Professional Placement Year During the placement year, the fee is reduced to 20% of the full time fee. This applies to UK and EU/International students. UK: £1,850 International: £3,150