Digital Marketing, Graduate Certificate

Program Overview

This online graduate certificate program in Digital Marketing equips students with the strategies and tools to effectively engage consumers through digital channels. It covers Integrated Marketing Communications, digital marketing techniques, and data analysis. Students gain practical experience through a practicum and can complete the program entirely online.

Program Outline

Degree Overview:

This graduate certificate program in Digital Marketing is designed for both seasoned marketing professionals and those just starting their careers. It aims to equip students with the tools and tactics needed to effectively reach consumers online and maintain their engagement. The program focuses on Integrated Marketing Communications (IMC), combining digital marketing tools with traditional methods to create a seamless consumer experience across various media channels, both online and offline. The program delves into digital marketing knowledge through five courses covering topics such as Digital Marketing Strategy, Marketing Analysis and Decision Making, and Data Science for Business. Students can gain practical experience through a practicum course, where they work directly with local organizations to develop and manage digital marketing strategies.

Other:

The program is delivered 100% online, allowing students to complete it entirely online.