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Students
Tuition Fee
Start Date
Medium of studying
Duration
Program Facts
Program Details
Degree
Masters
Major
Marketing | Public Relations | Strategic Management
Area of study
Business and Administration
Course Language
English
About Program

Program Overview


UAB's Communication Management MA program equips students with advanced communication skills and knowledge for careers in public relations, broadcasting, advertising, and related fields. The program offers both thesis and non-thesis options, accommodating working professionals with its flexible night and weekend schedule. With a high ranking and emphasis on practical application, students are prepared to succeed in the dynamic and evolving communication landscape.

Program Outline


Degree Overview:

The Communication Management MA program at UAB is designed for individuals seeking to advance their expertise in communications, whether they are already in the profession or just finished their undergraduate studies. The program aims to provide students with the necessary skills and knowledge for success in fields such as public relations, broadcasting, advertising, and other related areas. The program boasts one of the top rankings in the country, attributed to its impressive faculty publications, which reflect the high quality of research and scholarship. Students will complete 36 hours of coursework, covering topics such as Source Credibility, Message Construction, Political Communication, Health and Med Communication, Small Group Dynamics, and Nonverbal Communication. The program offers two plan options: Plan I (thesis option) is suitable for students interested in pursuing a PhD or a career in research, while Plan II (non-thesis option) requires the completion of a project based on the program's learnings. The program is designed for working professionals, with classes held on nights and weekends to accommodate busy schedules.


Other:

The program emphasizes the practical application of communication principles and theories, preparing students for real-world challenges in the field.

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