Public Relations Online Bachelor of Arts

Program Overview

The SUNY Oswego online Bachelor's in Public Relations program equips students with expertise in public relations principles, writing, research, and campaign development. Through flexible online coursework, students gain a solid understanding of social media, graphic design, and crisis management, preparing them for careers in a variety of industries, including media, non-profits, and politics. The program provides access to leading professors and offers outcomes-based learning, focusing on developing critical thinking, communication, and implementation skills essential in the dynamic field of public relations.

Program Outline

Degree Overview:

Earning your bachelor's degree from The SUNY Oswego's online PR program allows you to join the ranks of alumni who are leaders in both the private and public sector. Working with the same faculty as our in-person students you will develop expertise in public relations principles, persuasive writing, research, ethics, and campaign development, execution, and evaluation. The program also provides elective courses to prepare students with a solid understanding of social media, graphic design, and crisis management.

Careers:

Career Opportunities Account management Media Public affairs Business and industry Non-profit organizations Politics Social media Cause of product marketing

Other:

The SUNY Oswego online completion degree in public relations offers a flexible option for busy adults who are juggling work and personal obligations. Students in the public relations program benefit from the flexibility of completing coursework at home while still having access to industry leading professors. Online coursework is rigorous and requires highly valued self-discipline and time-management skills. Oswego's online programs offer students the ability to earn a degree at a highly respected institution at a SUNY price point! Outcomes Apply critical research methods for solving public relations problems Demonstrate an ability to plan, strategize, and implement public relations writing skills in a variety of public relations materials and channels including print, broadcasting, digital, and social media Demonstrate an understanding of the nature and role of public relations, the history and development of the field, ethics and legal consideration, theories and principles underlying PR practices, and the societal forces affecting the profession and its practice Apply graphic design skills for developing creative online and offline public relations program materials. Program Resources Academic Planning Coordinators work with students enrolled in our online completion degree programs. They will help to chart the most time-efficient path to degree completion possible. Your coordinator will help you navigate this path based on when you are accepted, how many credits you are transferring and your intended graduation date. Contact Current students may contact the help desk for any questions specifically related to online courses.