Digital Media Major (BA)

Program Overview

Xavier University's Digital Media major equips students with a comprehensive understanding of the digital world, focusing on social media, online communities, and digital technologies. The program emphasizes real-world learning, ethical considerations, and practical skills in content creation and digital design, preparing graduates for successful careers in the rapidly evolving digital media industry.

Program Outline

The program emphasizes real-world learning and the ethical considerations of digital media practices.

• Objectives: The program aims to develop students' creative skills in content creation and digital design, providing them with a polished portfolio and the skills necessary to thrive in the rapidly evolving digital world.
• Description: The program offers a comprehensive curriculum that covers various aspects of digital media, including social media, online communities, digital technologies, content creation, and digital design.
It emphasizes practical learning and ethical considerations, preparing students for successful careers in the digital media industry.

Outline:

• Content: The curriculum covers a wide range of topics related to digital media, including:
• Social media platforms
• Online communities
• Digital technologies
• Content creation
• Digital design
• Ethical considerations of digital media practices
• Structure: The program is structured around a four-year curriculum, with courses offered in each year.
• Course Schedule: The provided text includes a sample course sequence for each year, outlining the core courses and electives required for the major.
• Individual Modules: The text provides descriptions of several sample courses within the digital media major curriculum, including:
• Digital Design (COMM 235):
Practical, hands-on training in design software for developing digital content in various online formats and platforms.
• Understanding New Media (COMM 247): Examination of online and digital media's impact on society and culture, exploring how the internet influences communication processes, individuals, commerce, and democracy.
• Advanced Digital Media (COMM 321): Critical analysis of the formation and function of online communities through academic and primary research, culminating in an independent research project.
• Communications Specialist
• Content Coordinator
• Digital Content Strategist
• Marketing Coordinator
• Marketing Manager
• Public Relations Manager
• Social Media Manager
It also notes that over 100 nationally known companies visit the campus annually to interview graduating seniors.
• Outcomes: The text states that 99% of Xavier University students, including those in the Digital Media major, are working, volunteering, or in graduate school within six months of graduation (Class of 2022).

Other:

• Digital Film and Television Studio: The text highlights the university's on-campus digital film and television studio, providing students with hands-on experience and practical skills in the digital media industry.
• Cincinnati's Creative Community: The text emphasizes the vibrant digital media industry in Cincinnati, Ohio, offering students access to real-world experiences and networking opportunities.