Program Overview
Xavier University's Master of Science in Customer Analytics (MSCA) is a two-year program designed to equip students with the skills and knowledge to become strategic leaders in business. The program focuses on strengthening critical thinking, elevating technical programming skills, providing real-world experience, and preparing students for advanced career roles in customer analytics, market research, and other data-driven fields. The program is accredited by the AACSB and offers both part-time and full-time enrollment options.
Program Outline
Degree Overview:
The Master of Science in Customer Analytics (MSCA) at Xavier University is a two-year program designed to equip students with the skills and knowledge needed to become strategic leaders in business. The program is collaboratively led by the Marketing and Business Analytics Information Systems Departments (BAIS) and offers both part-time and full-time enrollment options. The MSCA program aims to:
- Elevate technical programming skills: The curriculum focuses on essential programming languages like R, SQL, and Python, providing students with the technical expertise to analyze and manipulate data.
- Provide real-world experience: Xavier University's partnerships with local businesses offer students opportunities to work on real-world projects and gain practical experience in a data-driven environment.
- Prepare students for advanced career roles: The program equips graduates with the skills and knowledge needed to pursue careers in customer analytics, market research, and other data-driven fields.
Outline:
The MSCA program consists of 30 credit hours of graduate coursework, divided into two academic years.
Year 1:
- Fall:
- MSCA 660: Statistical Programming (R)
- MSCA 602: Marketing Research
- Spring:
- MSCA 605: Applied Multivariate Analysis
- MSCA 640: Consumer-centric Category Mgt
- Summer:
- MSCA 664: Consumer Behavior
Year 2:
- Fall:
- MSCA 674: Database Management
- Spring:
- MSCA 665: Business Analytics for Managers
- MSCA 689: Data Visualization
- Summer:
- MSCA 610: Analytics Practicum
Prerequisites:
Students must complete the following three courses before entering the program, unless they have already taken equivalent courses or demonstrated mastery:
- MKTG 550: Marketing Strategy
- BAIS 500: Business Statistics
- TUTORIAL: Excel Tutorial
Sample Courses:
- MSCA 640: Consumer-Centric Cat Management: This course provides an overview of consumer insight metrics and their use in sales and marketing processes. Students gain practical experience through an online consumer panel. Students gain hands-on experience using state-of-the-art data mining software.
Careers:
The MSCA program prepares graduates for a variety of careers in the field of customer analytics, market research, and data science. Graduates have secured jobs at companies such as:
- Burke
- Cincinnati Children's
- Claritas
- GE Aerospace
- Macy's
- Procter & Gamble
- Quotient Technology
- Signature Hardware
- TriHealth
- Worldpay (formerly part of FIS)
- 84.51° The Bureau of Labor Statistics projects market research analysts' employment to grow by 13% annually over the next decade, generating over 94,000 jobs. This employment growth is more than four times faster than the national average of 3%. Additionally, this career field supports a steady earning potential, with a median annual salary of $68,230.
Other:
- Xavier University's Williams College of Business is accredited by the AACSB.
- Xavier University is a private university located in Cincinnati, Ohio, providing a liberal arts education in the Jesuit Catholic tradition.
- Xavier University is the sixth-oldest Catholic university in the nation.
- Xavier University has been ranked among the top 10 master's-level universities in the Midwest by U.S. News & World Report for the past two decades.
- The Princeton Review names Xavier University one of the "Best 385 Colleges in America."
Tuition MS in Customer Analytics..............$919 Fees Graduate Student Association Fee, degree seeking full-time..............$15 (per semester) Graduate Student Association Fee, degree seeking part-time..............$10 (per semester)
