Program Overview
This MBA specialization in Sport Entertainment Management, offered in partnership with the Dallas Cowboys, prepares students for careers in the sports industry. Through guest speakers, networking opportunities, and project-based learning, the program combines the expertise of UNT with the best practices of the Cowboys. Graduates have secured leadership roles with the Dallas Cowboys and other major sports organizations in the Dallas-Fort Worth area and beyond.
Program Outline
Degree Overview:
This program is a Master of Business Administration (MBA) with a specialization in Sport Entertainment Management. It is offered in collaboration with the Dallas Cowboys, providing students with unparalleled access to the franchise. The program aims to prepare students for a career in the sport entertainment industry.
Objectives:
- To provide students with a direct career path in the sport entertainment industry.
- To equip students with the knowledge and skills necessary to succeed in the industry.
- To provide students with access to the Dallas Cowboys and other top sports teams in the nation.
Description:
The program combines the expertise of UNT and the Dallas Cowboys to create a state-of-the-art MBA program. It incorporates the best practices of the Dallas Cowboys with the rigor of UNT's sport management scholars. The program is designed to provide students with a comprehensive understanding of the sport entertainment industry, including business, marketing, finance, and law.
Teaching:
- The program utilizes an inverted classroom philosophy, minimizing lectures and maximizing guest speaker appearances and networking opportunities.
- Students participate in project-based learning opportunities related to the Dallas Cowboys organization.
- The capstone course involves a consultancy project where students acquire their own client and work on a project with them directly.
Careers:
- Graduates are prepared for leadership roles such as Corporate Partnership Manager, Event Manager, Marketing Director, and Operations Manager.
- Graduates are currently employed by the Dallas Cowboys, Dallas Mavericks, FC Dallas, Texas Rangers, Dallas Stars, Learfield HQ, Topgolf HQ, Wasserman, Amazon, San Antonio Spurs, Austin FC, Texas Legends, and the YMCA, among others.
Other:
- The program has relationships with the Texas Rangers, Dallas Mavericks, FC Dallas, Dallas Sports Commission, Learfield, Texas Motor Speedway, and numerous minor league franchises in the DFW metropolitan area.
- Students have completed semester-long projects ranging from partnership pitch decks, social media analytics reports, employee training program proposals, international brand strategy campaigns, and event operations.
- The program includes 18 credit hours that concentrate exclusively on the sport entertainment industry.
- UNT has an alumni network of over 280,000 in the Dallas-Fort Worth area alone, with over 10,000 alumni holding executive titles.
