Program Overview
The Marketing Ph.D. program at the University of North Texas educates students to become esteemed marketing scholars and educators. The full-time, on-campus program emphasizes rigorous research training, empowering students to advance marketing knowledge and practices. Students benefit from guidance by world-renowned faculty, fostering their development in critical thinking, research, and teaching methodologies. Upon graduation, all graduates have secured academic positions with impressive success.
Program Outline
Degree Overview:
The Marketing Ph.D. program at the University of North Texas is a full-time, on-campus doctoral program designed to train students to become scholars and educators in the marketing discipline. The program emphasizes basic research, providing students with the knowledge, skills, and experiences necessary to develop high-quality research that advances marketing theory and practices. The program aims to equip students with the ability to:
- Critically analyze and synthesize learned material
- Develop a comprehensive understanding of marketing issues
- Integrate knowledge into cutting-edge marketing research The program focuses on developing a macro-level understanding of marketing problems, contrasting with the practical problem-solving approach of a master's degree.
Teaching:
The program features an integrative learning environment that includes:
- Critical-thinking seminars
- Research and instructional mentoring
- Experiences preparing students for scholarly and educational roles in marketing The faculty are world leaders in their respective areas and actively engage with major companies and corporations through research and executive development programs.
Careers:
Over the past 10 years, all graduates of the program have found employment in academia, ranging from teaching positions at colleges to research-intensive universities, both in the United States and abroad. Examples of institutions where graduates have secured positions include Florida Atlantic University, Georgia Southern University, and Eastern Washington University.
Other:
The program is housed within the G. Brint Ryan College of Business, one of the nation's largest business schools. The college is accredited by AACSB International, signifying its commitment to academic excellence. The program's curriculum includes coursework on:
- Research methods and processes
- Statistical analyses
- Teaching methodology
- In-depth study in a specific business discipline The program offers a range of elective courses, including:
- Seminar in Advanced Consumer Behavior
- Seminar in Marketing Strategy
- Supply Chain Strategy
- Systems Theory and Experimentation
- Seminar in Consumer Psychology
- Seminar in Marketing Thought
