Program Overview
Digital Business and E-Commerce Degree
Bachelor of Science (B.S.)
Program Type
Major
Format
On Campus
Estimated Time to Complete
4 years
Credit Hours
120
Develop digital business & e-commerce competencies and launch your career in e-commerce and the retail industry.
UNT digital business & e-commerce program offers innovative and industry-relevant courses that prepare students to compete in this digital-driven retail landscape. The curriculum is structured to develop versatile digital business & e-commerce competencies in content management systems, digital platforms, digital retail analytics, digital retail strategies, social media marketing, SEO marketing, user experience, website design, and content development and strategy.
Requirements
- Managing a Diverse Workforce (3 hrs)
- Introduction to Digital Retailing (3 hrs)
- Consumer Engagement in Digital Channels (3 hrs)
- Consumers in a Global Market (3 hrs)
- New York Study Tour (3 hrs)
- Creating Consumer Experiences (3 hrs)
Marketable Skills
- Consumer theories/strategies in omnichannel
- Teamwork
- Effectively use industry technological applications
- Multi-cultural/diversity competencies
- Basic research methods
Digital Business & E-Commerce Degree Highlights
Learning opportunities extend beyond the classroom. Our Dallas Study Tour provides you with access to leading omnichannel retail businesses for on-site lectures and tours.
We offer a study abroad program in Europe and courses to study the Silicon Valley, San Francisco and New York markets. The Innovation Center for Consumer Insights hosts educational events and offers competitive industry-financed grants for student research.
Many of our faculty members have been honored by the National Retail Federation, the International Textile and Apparel Association, and the American Textile Manufacturers Institute.
You can join other students who share your interest in digital retailing through the Merchandising Inc. student organization and the National Retail Federation Student Association.
The DFW area has a large concentration of retail outlets and corporate headquarters (J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp. and Neiman Marcus, among others). We consult with these business leaders to develop programs and curricula reflecting the region's workforce needs.
Through an interdisciplinary approach and innovative curriculum, you'll learn about merchandising processes, marketing, consumer segments and design architecture in digital channels.
Career Opportunities
Graduates can pursue careers such as:
- E-commerce managers
- E-commerce merchandisers
- Web analytics specialists
- Forecasting and planning specialists
- Usability and A/B testing specialists
- Search engine optimization/search engine marketing managers
- Project managers
- Social media managers
- and many more...
Related Programs
- Digital Retail Merchandising Certificate
- Merchandising B.S.
Similar Areas of Study
- Arts & Design
- Business & Industry
Department
Department of Merchandising and Digital Retailing
Location
Chilton Hall, Room 331
Contact
1155 Union Circle
Denton, Texas
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Program Outline
Degree Overview:
The Digital Retailing B.S. program at the University of North Texas is designed to equip students with the skills and knowledge necessary to thrive in the dynamic world of e-commerce and retail. The program emphasizes the development of versatile digital retailing competencies, including:
- Content Management Systems: Understanding and utilizing platforms like WordPress, Shopify, and Magento to manage online store content.
- Digital Platforms: Proficiency in using various digital platforms for e-commerce, including marketplaces, social media, and mobile apps.
- Digital Retail Strategies: Developing and implementing effective strategies for online marketing, customer acquisition, and sales growth.
- Social Media Marketing: Utilizing social media platforms to engage customers, build brand awareness, and drive sales.
- SEO Marketing: Optimizing websites for search engines to improve visibility and organic traffic.
- User Experience (UX): Designing user-friendly and engaging online experiences to enhance customer satisfaction.
- Website Design: Creating visually appealing and functional websites that meet business objectives.
- Content Development and Strategy: Crafting compelling content that attracts and engages target audiences. The program's curriculum is structured to provide students with a comprehensive understanding of the digital retail landscape and prepare them for successful careers in this rapidly evolving industry.
Teaching:
- Dallas Study Tour: Provides students with access to leading omnichannel retail businesses for on-site lectures and tours, offering real-world insights and practical experience.
- Study Abroad Program: Offers opportunities to study in Europe and explore the Silicon Valley, San Francisco, and New York markets, expanding students' global perspectives and industry knowledge.
- Faculty Expertise: Many faculty members have been recognized by prestigious organizations like the National Retail Federation, the International Textile and Apparel Association, and the American Textile Manufacturers Institute, bringing industry experience and academic rigor to the program.
- Student Organizations: Students can join the Merchandising Inc. student organization and the National Retail Federation Student Association, providing networking opportunities, professional development, and a sense of community.
- Industry Collaboration: The program collaborates with leading retail businesses in the DFW area, including J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp., and Neiman Marcus, ensuring that the curriculum reflects the region's workforce needs and industry trends.
Careers:
Graduates of the Digital Retailing program are well-prepared for a variety of careers in the e-commerce and retail industries, including:
- E-commerce Managers: Overseeing all aspects of online retail operations, including website management, marketing, and customer service.
- E-commerce Merchandisers: Selecting and presenting products online, optimizing product displays, and managing inventory.
- Forecasting and Planning Specialists: Predicting future sales, managing inventory levels, and optimizing supply chain operations.
- Usability and A/B Testing Specialists: Conducting user research and testing to improve website usability and optimize conversion rates.
- Search Engine Optimization/Search Engine Marketing Managers: Optimizing websites for search engines and managing paid search campaigns to drive traffic and sales.
- Project Managers: Leading and coordinating digital retail projects, ensuring timely completion and meeting business objectives.
- Social Media Managers: Developing and executing social media strategies to engage customers, build brand awareness, and drive sales.
Other:
- Interdisciplinary Approach: The program integrates knowledge from various disciplines, including merchandising, marketing, consumer behavior, and design architecture, providing a holistic understanding of the digital retail landscape.
- Innovative Curriculum: The program features a dynamic and innovative curriculum that reflects the latest trends and technologies in the digital retail industry.
- Focus on Consumer Experiences: The program emphasizes the importance of creating engaging and seamless consumer experiences across all touchpoints, from online to in-store.
- Global Perspective: The program encourages students to develop a global perspective on consumer behavior and retail trends, preparing them for a competitive international market.
University of North Texas Summary
Overview:
The University of North Texas (UNT) is a public research university located in Denton, Texas. It is a large institution with nearly 47,000 students, making it a top choice for career readiness in Texas. UNT offers a wide range of academic programs, including bachelor's, master's, and doctorate degrees, as well as certificates.
Services Offered:
UNT provides a variety of services to its students, including:
MyUNT:
A portal for accessing student information, grades, and other resources.CANVAS:
An online learning platform for accessing course materials and submitting assignments.Student Email:
An email account for communication with faculty, staff, and other students.UNT Directory:
A directory for finding contact information for faculty, staff, and departments.Libraries:
Access to extensive library resources, including books, journals, and databases.Financial Aid:
A variety of financial aid options, including scholarships, grants, and loans.Student Life:
A wide range of student organizations, clubs, and activities.Campus Map:
An interactive map of the campus, including buildings, parking lots, and other points of interest.Jobs at UNT:
A job board for students seeking on-campus employment.Student Life and Campus Experience:
UNT offers a vibrant and diverse campus experience with a wide range of opportunities for students to get involved. Students can participate in:
Student organizations:
Over 400 student organizations, including academic, cultural, and social clubs.Athletics:
The Mean Green athletic program, which competes in NCAA Division I.Campus events:
A variety of events throughout the year, including concerts, lectures, and festivals.Community engagement:
Opportunities to volunteer in the local community.Key Reasons to Study There:
Academic Excellence:
UNT offers a wide range of academic programs, with many ranked among the nation's top 100.Affordability:
UNT provides significant financial aid to students, making it a more affordable option for many.Quality of Life:
Located in Denton, a vibrant college town, UNT offers a safe and enjoyable campus environment.Academic Programs:
UNT offers over 100 academic programs across a variety of disciplines, including:
Arts and Design:
Visual arts, music, theatre, dance, and more.Business and Industry:
Accounting, finance, marketing, management, and more.Communications and Media:
Journalism, public relations, advertising, and more.Data Analytics and Information:
Computer science, information technology, and more.Education:
Elementary education, secondary education, special education, and more.Health and Wellness:
Nursing, health sciences, and more.Humanities and Social Sciences:
History, English, psychology, sociology, and more.Music and Performing Arts:
Music performance, music education, theatre arts, and more.Public Service:
Criminal justice, political science, social work, and more.STEM:
Biology, chemistry, physics, mathematics, engineering, and more.Other:
- UNT is a designated Tree Campus Higher Education institution by the Arbor Day Foundation.
- UNT has been named one of the safest college campuses in the nation by Alarms.org for four consecutive years.
- UNT is a top college for students graduating with the least debt, according to U.S. News & World Report.
- UNT is a top college for enrolling transfer students, according to U.S. News & World Report.
- UNT has been named one of America's Top Colleges by Forbes for 16 consecutive years.
- UNT is located in Denton, which has been ranked as the 7th best college town in the nation by 247WallSt.com.
