Digital Retailing B.S.

Program Overview

The Digital Retailing B.S. program at the University of North Texas equips students with the expertise to succeed in the evolving e-commerce and retail industry. Emphasizing digital competencies like content management, data analytics, and social media marketing, the program prepares graduates for careers as E-commerce Managers, Web Analytics Specialists, and more. Through collaborations with leading businesses and an interdisciplinary approach, students gain a comprehensive understanding of the digital retail landscape and a focus on creating consumer-centric experiences.

Program Outline

Degree Overview:

The Digital Retailing B.S. program at the University of North Texas is designed to equip students with the skills and knowledge necessary to thrive in the dynamic world of e-commerce and retail. The program emphasizes the development of versatile digital retailing competencies, including:

• Content Management Systems: Understanding and utilizing platforms like WordPress, Shopify, and Magento to manage online store content.
• Digital Platforms: Proficiency in using various digital platforms for e-commerce, including marketplaces, social media, and mobile apps.
• Digital Retail Strategies: Developing and implementing effective strategies for online marketing, customer acquisition, and sales growth.
• Social Media Marketing: Utilizing social media platforms to engage customers, build brand awareness, and drive sales.
• SEO Marketing: Optimizing websites for search engines to improve visibility and organic traffic.
• User Experience (UX): Designing user-friendly and engaging online experiences to enhance customer satisfaction.
• Website Design: Creating visually appealing and functional websites that meet business objectives.
• Content Development and Strategy: Crafting compelling content that attracts and engages target audiences.
The program's curriculum is structured to provide students with a comprehensive understanding of the digital retail landscape and prepare them for successful careers in this rapidly evolving industry.

Teaching:

• Dallas Study Tour: Provides students with access to leading omnichannel retail businesses for on-site lectures and tours, offering real-world insights and practical experience.
• Study Abroad Program: Offers opportunities to study in Europe and explore the Silicon Valley, San Francisco, and New York markets, expanding students' global perspectives and industry knowledge.
• Faculty Expertise: Many faculty members have been recognized by prestigious organizations like the National Retail Federation, the International Textile and Apparel Association, and the American Textile Manufacturers Institute, bringing industry experience and academic rigor to the program.
• Student Organizations: Students can join the Merchandising Inc. student organization and the National Retail Federation Student Association, providing networking opportunities, professional development, and a sense of community.
• Industry Collaboration: The program collaborates with leading retail businesses in the DFW area, including J.C. Penney Co., Pier 1 Imports, The Container Store, Fossil, Zale Corp., and Neiman Marcus, ensuring that the curriculum reflects the region's workforce needs and industry trends.

Careers:

Graduates of the Digital Retailing program are well-prepared for a variety of careers in the e-commerce and retail industries, including:

• E-commerce Managers: Overseeing all aspects of online retail operations, including website management, marketing, and customer service.
• E-commerce Merchandisers: Selecting and presenting products online, optimizing product displays, and managing inventory.
• Forecasting and Planning Specialists: Predicting future sales, managing inventory levels, and optimizing supply chain operations.
• Usability and A/B Testing Specialists: Conducting user research and testing to improve website usability and optimize conversion rates.
• Search Engine Optimization/Search Engine Marketing Managers: Optimizing websites for search engines and managing paid search campaigns to drive traffic and sales.
• Project Managers: Leading and coordinating digital retail projects, ensuring timely completion and meeting business objectives.
• Social Media Managers: Developing and executing social media strategies to engage customers, build brand awareness, and drive sales.

Other:

• Interdisciplinary Approach: The program integrates knowledge from various disciplines, including merchandising, marketing, consumer behavior, and design architecture, providing a holistic understanding of the digital retail landscape.
• Innovative Curriculum: The program features a dynamic and innovative curriculum that reflects the latest trends and technologies in the digital retail industry.
• Focus on Consumer Experiences: The program emphasizes the importance of creating engaging and seamless consumer experiences across all touchpoints, from online to in-store.
• Global Perspective: The program encourages students to develop a global perspective on consumer behavior and retail trends, preparing them for a competitive international market.