Event and Tourism Management Certificate

Program Overview

The Graduate Academic Certificate in Event and Tourism Management enhances professionals' skills and knowledge in these fields. This 12-hour program, available on campus or online, equips individuals with advanced concepts and industry best practices. Participants can apply certificate coursework towards a Master of Science degree in Hospitality Management, providing a pathway for further academic and career advancement.

Program Outline

Degree Overview:

The Graduate Academic Certificate in Event and Tourism Management is a 12-hour program designed for professionals in hospitality, tourism, or allied industries. It aims to enhance their skills and knowledge in critical analysis and subject content. The program is available both on campus and online, and can be completed in 1-2 semesters. The certificate allows individuals with graduate degrees to add to their academic expertise and receive credentials related to teaching in higher education. It also allows professionals with a bachelor's degree to increase their knowledge in the area of event and tourism management to meet professional or academic credentials.

Outline:

The program requires the completion of 12 hours of content-based courses in the area of specialization. All 12 hours must be completed through UNT and with CMHT (CMHT and HMGT) courses. All certificates may be completed with 100% online courses.

Here are the courses that can be taken:

• Promotional Strategies (3 hrs): Analyzes internal, external, and situational factors that influence promotion strategies, including advertising, public relations, promotions, and salesmanship.
Formulates and judges promotion strategies that generate added economic value to textile, apparel, home furnishings, or hospitality products or companies.
• Managing Customer Experiences (3 hrs): Creates and manages customer experiences of tangible and intangible products and services that link merchandising and hospitality segments.
Applies merchandising strategies of planning, developing, and presenting products to consumers with the experiential components of the hospitality industry to provide a total concept-based experience.
• Global Tourism Systems (3 hrs): Provides an in-depth analysis of the global travel and tourism industries from a systems perspective.
Models of tourism systems are used as methodological tools to understand this complex global industry. Topics include historical, contemporary, and future effects of travel and tourism as related to social, economic, cultural, and environmental issues.
• Advanced Convention and Event Management (3 hrs): Focuses on the meeting, exhibition, event, and convention industry.
Topics include planning, designing, managing, and evaluating small to large events; applying industry professional standards; and the impacts of event management on operations. Addresses the major trends and successful practices in event management.
• Smart Destinations (3 hrs): Focuses on managing destinations in the tourism and hospitality industry in a competitive manner through scientific data-driven methods.
Emphasis includes big data, demand analytics, experience analytics, geoanalytics, web and social media analytics, benchmarking analysis, and impact analysis.

Other:

• Certificate students who choose to continue in a graduate degree program are required to meet all the requirements of that specific degree program.
• Students in the G.A.C.
in Hospitality Management.
• Satisfactory work (minimum of a B grade) on graduate courses for the certificate may be applied to a 36-hour Master of Science degree program upon advisement of the graduate adviser, department chair, and the student’s major professor, who will be selected when proceeding for a degree.