Program Overview
UNT's online Master of Science in Digital Communication Analytics equips students with skills in data extraction, analysis, and modeling to enhance decision-making in public relations, marketing, and advertising. Designed for beginners, the program emphasizes practical experience and prepares graduates for roles at leading media and communications organizations. Faculty bring extensive industry experience to the classroom, fostering hands-on learning and career success.
Program Outline
Degree Overview:
UNT's accelerated online Master of Science in Digital Communication Analytics is designed to give a broad-based approach to enable you to extract, report, model and analyze communications data and to facilitate better decision-making in public relations, marketing or advertising. The program is designed for novices in the field and follows a well-defined step-by-step process that helps to ensure student success. No prior knowledge of digital communications analytics is required.
Other:
The Frank W. and Sue Mayborn School of Journalism at UNT is among the nation's top schools for journalism and mass communication, with undergraduate and graduate degree programs that prepare students for careers in print and digital journalism, broadcast journalism, advertising, public relations and photojournalism.
Marketable Skills:
- Management of online content
- Stakeholder and audience segmentation and analysis
- Strategic communication campaign effectiveness analysis
- Research, data collection and interpretation
- Journalism-related computer technology aptitude
