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Students
Tuition Fee
Start Date
Medium of studying
Duration
48 months
Program Facts
Program Details
Degree
Bachelors
Major
Marketing | Management
Area of study
Business and Administration
Timing
Full time
Course Language
English
About Program

Program Overview


The Marketing and Management with Psychology BSc (Hons) program at the University of Sussex combines marketing and management theory with psychology, creating a well-rounded understanding of human behavior in the business world. This four-year course prepares students with a strong foundation in business fundamentals, psychology, and digital marketing, and includes a practical placement year to gain industry experience. The program emphasizes the development of analytical, problem-solving, and communication skills for careers in marketing, advertising, communications, and related fields.

Program Outline


Marketing and Management with Psychology (with a professional placement year) BSc (Hons)


Degree Overview:

This four-year full-time program combines marketing and management theory and practice with aspects of psychology, providing a comprehensive understanding of human behavior in the marketing world.


Objectives:

  • Critically evaluate organizational and consumer behavior.
  • Learn about the importance of marketing strategy, brand development, and new product management.
  • Develop a valuable understanding of economics, accounting, and business law.
  • Study digital marketing, consumer behavior, international marketing, and marketing analytics and metrics.
  • Prepare for the workplace while tailoring the degree to individual career paths.

Outline:


Year 1:

  • Autumn Teaching:
  • Digital, Data and Decision-Making Skills
  • Introduction to Business and Management
  • Introduction to Economics
  • Psychology of Child Development
  • Spring Teaching:
  • Introduction to Accounting
  • Introduction to Marketing
  • Principles of Organisational Behaviour and Human Resource Management
  • Social Psychology and Individual Differences

Year 2:

  • Autumn Teaching:
  • Biological Psychology
  • Business School Placement Preparation Programme
  • Consumer Behaviour
  • Marketing Analytics and Metrics
  • Marketing Research
  • Spring Teaching:
  • Psychology of Cognitive Processes
  • Options:
  • International Marketing (Marketing and Management)
  • Leading Groups and Teams (LEAD)
  • Management of Innovation
  • Managing Digital Work
  • Managing Global Supply Chains (OPS&IS)
  • Managing Projects and Technologies for Accounting and Marketing Students
  • People, Purpose and Performance
  • Public Management
  • Sustainable Marketing

Placement Year:

  • Students can apply for a paid professional placement in the third year of their degree.
  • If a placement is not secured, students will transfer to a non-placement version of the course.

Year 3:

  • Autumn Teaching:
  • Marketing Strategy
  • Understanding Clinical Psychology
  • Spring Teaching:
  • Advanced Topics in Psychology
  • Options:
  • Developing Leadership (LEAD)
  • Entrepreneurship and Small Firms (ENT)
  • Managing Change (HRM)
  • Marketing Communications
  • Non-Profit Management and Social Entrepreneurship
  • Services Marketing
  • Strategic Brand Management
  • Research Project (Marketing and Management)
  • Business-to-Business Marketing Management
  • Corporate Social Responsibility, Sustainability and Business Ethics
  • Digital Marketing
  • Enterprise in the Circular Economy
  • New Products Management
  • New Venture Development and Planning
  • Social Enterprise and Social Innovation

Teaching:

  • Students engage with dedicated professionals who challenge them with new perspectives, ideas, and approaches.
  • Students benefit from having an Academic Success Adviser who can help them with academic study skills, including critical thinking, presenting, academic writing, and note-making.

Careers:

  • The program provides an excellent background for a career in an increasingly dynamic and global marketplace.
  • Potential career paths include marketing, digital media, communications, advertising, consumer research, entrepreneurship, and public relations.
  • The Marketing Society offers opportunities for students to attend events including panel discussions from industry experts, talks from guest speakers, and networking with Sussex alumni working in the marketing world.

Other:

  • The program is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
  • The University of Sussex Business School is EQUIS and AMBA-accredited.
  • Students can receive careers advice and develop their key skills further by joining the Marketing Society.
  • The Careers and Entrepreneurship team can help students find part-time work while they study.
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About University
PhD
Masters
Bachelors
Diploma
Foundation
Courses

University of Sussex


Overview:

The University of Sussex is a leading, research-intensive university located in Brighton, UK. It is known for its commitment to academic excellence and its focus on creating a vibrant and diverse campus community.


Services Offered:

The university offers a wide range of services to its students, including:

    Accommodation:

    On-campus housing options are available for students, with various types of accommodation to suit different needs and budgets.

    Student Support:

    The university provides comprehensive support services to students, including academic advising, career counseling, and mental health resources.

    Careers:

    The university offers career services to help students find internships, graduate jobs, and develop their career skills.

    Library:

    The university library provides access to a vast collection of books, journals, and online resources.

    IT Services:

    Students have access to a range of IT services, including computer labs, wireless internet, and online learning platforms.

Student Life and Campus Experience:

Students at the University of Sussex can expect a vibrant and engaging campus experience. The university offers a wide range of clubs, societies, and sports teams for students to join. The campus is located in a beautiful setting, with easy access to the city of Brighton.


Key Reasons to Study There:

    Research Excellence:

    The university is renowned for its research excellence, with a strong focus on innovation and impact.

    World-Class Faculty:

    The university boasts a world-class faculty, with experts in a wide range of fields.

    Vibrant Campus Community:

    The university has a diverse and welcoming campus community, with a strong sense of belonging.

    Location:

    The university is located in Brighton, a vibrant and cosmopolitan city with a thriving arts and culture scene.

Academic Programs:

The university offers a wide range of undergraduate and postgraduate programs across various disciplines, including:

    Arts and Humanities:

    English, History, Philosophy, Music, Theatre, and more.

    Social Sciences:

    Politics, Sociology, Economics, Psychology, and more.

    Science and Engineering:

    Biology, Chemistry, Physics, Computer Science, and more.

    Business and Management:

    Business Administration, Finance, Marketing, and more.

Total programs
453
Average ranking globally
#276
Average ranking in the country
#25
Location
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