Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

Program Overview

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The Marketing and Management with Psychology BSc (Hons) program at the University of Sussex combines marketing and management theory with psychology, creating a well-rounded understanding of human behavior in the business world. This four-year course prepares students with a strong foundation in business fundamentals, psychology, and digital marketing, and includes a practical placement year to gain industry experience. The program emphasizes the development of analytical, problem-solving, and communication skills for careers in marketing, advertising, communications, and related fields.

Program Outline

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Marketing and Management with Psychology (with a professional placement year) BSc (Hons)

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Degree Overview:

This four-year full-time program combines marketing and management theory and practice with aspects of psychology, providing a comprehensive understanding of human behavior in the marketing world.

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Objectives:

• Critically evaluate organizational and consumer behavior.
• Learn about the importance of marketing strategy, brand development, and new product management.
• Develop a valuable understanding of economics, accounting, and business law.
• Study digital marketing, consumer behavior, international marketing, and marketing analytics and metrics.
• Prepare for the workplace while tailoring the degree to individual career paths.

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Outline:

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Year 1:

• Autumn Teaching:
• Digital, Data and Decision-Making Skills
• Introduction to Business and Management
• Introduction to Economics
• Psychology of Child Development
• Spring Teaching:
• Introduction to Accounting
• Introduction to Marketing
• Principles of Organisational Behaviour and Human Resource Management
• Social Psychology and Individual Differences

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Year 2:

• Autumn Teaching:
• Biological Psychology
• Business School Placement Preparation Programme
• Consumer Behaviour
• Marketing Analytics and Metrics
• Marketing Research
• Spring Teaching:
• Psychology of Cognitive Processes
• Options:
• International Marketing (Marketing and Management)
• Leading Groups and Teams (LEAD)
• Management of Innovation
• Managing Digital Work
• Managing Global Supply Chains (OPS&IS)
• Managing Projects and Technologies for Accounting and Marketing Students
• People, Purpose and Performance
• Public Management
• Sustainable Marketing

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Placement Year:

• Students can apply for a paid professional placement in the third year of their degree.
• If a placement is not secured, students will transfer to a non-placement version of the course.

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Year 3:

• Autumn Teaching:
• Marketing Strategy
• Understanding Clinical Psychology
• Spring Teaching:
• Advanced Topics in Psychology
• Options:
• Developing Leadership (LEAD)
• Entrepreneurship and Small Firms (ENT)
• Managing Change (HRM)
• Marketing Communications
• Non-Profit Management and Social Entrepreneurship
• Services Marketing
• Strategic Brand Management
• Research Project (Marketing and Management)
• Business-to-Business Marketing Management
• Corporate Social Responsibility, Sustainability and Business Ethics
• Digital Marketing
• Enterprise in the Circular Economy
• New Products Management
• New Venture Development and Planning
• Social Enterprise and Social Innovation

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Teaching:

• Students engage with dedicated professionals who challenge them with new perspectives, ideas, and approaches.
• Students benefit from having an Academic Success Adviser who can help them with academic study skills, including critical thinking, presenting, academic writing, and note-making.

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Careers:

• The program provides an excellent background for a career in an increasingly dynamic and global marketplace.
• Potential career paths include marketing, digital media, communications, advertising, consumer research, entrepreneurship, and public relations.
• The Marketing Society offers opportunities for students to attend events including panel discussions from industry experts, talks from guest speakers, and networking with Sussex alumni working in the marketing world.

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Other:

• The program is accredited by The Chartered Institute of Marketing (CIM) for the purpose of gaining CIM qualifications through the Graduate Gateway.
• The University of Sussex Business School is EQUIS and AMBA-accredited.
• Students can receive careers advice and develop their key skills further by joining the Marketing Society.
• The Careers and Entrepreneurship team can help students find part-time work while they study.