| Program start date | Application deadline |
| 2024-09-23 | - |
| 2025-09-23 | - |
Program Overview
This Level 4-6 bachelor's program offers a comprehensive study of the sports industry, exploring management, business, social, and development aspects. Through coursework, practical experience, and industry engagement, graduates gain the skills and knowledge for careers in sports management, event planning, and related fields. Accredited by CIMSPA, the program prepares students for professional registration and postgraduate study.
Program Outline
Outline:
Level 4
- Understanding the Sports Industry (15 Credits, Compulsory): Develops management skills and knowledge for operating and promoting fitness, sports, and leisure facilities.
- Sport Business Management: National and International Perspectives (15 Credits, Compulsory): Explores the management of sport as a commercial and not-for-profit business in the UK and internationally.
- Sports as Social and Global Phenomena (15 Credits, Compulsory): Focuses on the social context of sport and its interaction with society and culture.
- Developing an Academic Approach (15 Credits, Compulsory): Introduces academic, IT, and communication skills for successful higher education study.
- Introduction to Sport Development (15 Credits, Compulsory): Introduces the core concepts that shape and influence community sport development.
- Introduction to Coaching (15 Credits, Compulsory): Introduces the foundational principles of coaching practice.
- Sport Operations (15 Credits, Compulsory): Introduces students to the planning, design, and development of sport and recreation facilities, as well as facility operation and management principles.
- Sport Media and Communications (15 Credits, Compulsory): Examines communication, practice, and media issues related to the sports industry and sport communication professions.
Level 5
- Process and Practice in High-Performance Sport (15 Credits, Optional): Introduces students to the essential processes and practices that contribute to successful high-performance sport systems.
- Exploring Sports Ethics (15 Credits, Optional): Explores issues and concerns relating to sports ethics in 21st-century societies.
- Research Methods for Sports Business Management (15 Credits, Compulsory): Introduces research traditions and philosophies within the context of Sports Business Management.
- Global Perspectives of Sports Development (15 Credits, Compulsory): Examines the global reach of sport development.
- Sport Marketing and Public Relations (15 Credits, Compulsory): Encourages students to develop an understanding of marketing and public relations in the world of sport.
- Sport Finance (15 Credits, Compulsory): Encourages students to develop an understanding of economics and finance in the world of sport.
- Leadership in Sport (15 Credits, Compulsory): Enables students to gain leading-edge academic knowledge of working with individuals and adopting conflict-solving techniques.
- Management of Sport Events (15 Credits, Compulsory): Provides knowledge of event management fundamentals.
- Funding for Active Communities (15 Credits, Optional): Explores the role of funding in supporting active communities in the UK.
- Sport Experience Learning (15 Credits, Compulsory): Provides opportunities for students to apply academic and vocational learning in a professional sport-related setting.
Level 6
- Sports Business Management Research Dissertation (30 Credits, Optional): Offers students the widest possible scope to research a topic beyond the constraints of usual coursework assignments and examinations.
- Sandwich Placement - Sport (0 Credits, Optional): Provides students with the opportunity to expand, develop, and apply knowledge and skills acquired during levels 4 and 5 in a professional work-based environment.
- Study Abroad - Sport (0 Credits, Optional): Offers students the opportunity to enhance their study and CV with a year abroad.
- Professional Practice in Sport Business Management (15 Credits, Compulsory): Explores the techniques and tools required to manage oneself effectively in the sports industry.
- Contemporary Issues in Sport (15 Credits, Compulsory): Offers an engaging introduction to pressing contemporary issues in sport.
- Sport Sales and Customer Service (15 Credits, Compulsory): Provides knowledge of working in the sport industry, specifically with regard to sales, customer service, and negotiation skills.
- Sport Law and Governance (15 Credits, Compulsory): Introduces students to governance structures and legal issues within professional and amateur sport organizations.
- Insight and Evaluation of Sport Development (15 Credits, Optional): Focuses on the critical analysis and interpretation of data to understand trends in sport development.
- Behaviour Change for Physical Activity and Sport (15 Credits, Optional): Focuses on changing physical activity and sport participation behavior.
- Sport Business Management Experience Dissertation (30 Credits, Optional): Embraces the philosophy of empowerment by offering students the opportunity to continue their professional experience in a Sports Business Management setting of particular interest.
Assessment:
Assessments vary by module and include coursework, debates, presentations, viva, and practical. Coursework types include reports, reflections, write-ups of practicals, portfolios, posters, and presentations.
Teaching:
The program is taught by a team of experienced academics and industry professionals. Teaching methods include lectures, seminars, workshops, tutorials, and practical sessions. The program also offers opportunities for students to gain practical experience through work placements and study abroad.
Careers:
Graduates are equipped for careers in sports management, including event management, sports administration, and leisure center leadership, working for private sector sports businesses or developing their own sport-based business model. They may also study at postgraduate level or join a graduate scheme, either in the public or private sector.
Other:
- The program is accredited by CIMSPA, and students can register with the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) while studying.
- The University has specialist sports facilities, including a multi-million-pound Institute of Sport Building, a 25-meter swimming pool, a 12m high climbing wall, and a 110+ station gym.
- The University works closely with national and international researchers, coaches, and athletes.
- Tuition fees are charged annually.
- The fees quoted above are for the specified year(s) only. Fees may be higher in future years, for both new and continuing students. Fees 2024 UK Students
Full time
£9250 for the 2024/2025 academic year
Part time
£1155 per 15 credits for the 2024/2025 academic year EU Students
Full time
£15500 for the 2024/2025 academic year
Part time
£1940 per 15 credits for the 2024/2025 academic year International Students
Full time
£15500 for the 2024/2025 academic year
Part time
£1940 per 15 credits for the 2024/2025 academic year
