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Students
Tuition Fee
GBP 800
Per semester
Start Date
2025-05-25
Medium of studying
Fully Online
Duration
Program Facts
Program Details
Degree
Courses
Major
Marketing | International Business | Strategic Management
Area of study
Business and Administration
Education type
Fully Online
Timing
Part time
Course Language
English
Tuition Fee
Average International Tuition Fee
GBP 800
Intakes
Program start dateApplication deadline
2024-09-23-
2025-05-25-
2025-09-23-
2026-05-25-
About Program

Program Overview


This program explores the complexities of global marketing, empowering students to identify and pursue global opportunities. Through analysis of marketing organizations and environments, students develop strategic plans and control mechanisms for success in the international marketplace. The module covers crucial aspects such as global market entry, communication, pricing, and planning.

Program Outline


Other:

Global marketing success is a function of perspective, opportunity, motivation, organisation, knowledge and skills. The challenge for today's global marketers is to identify those opportunities appropriate to the firm, to develop appropriate marketing strategies and build and sustain competitive advantages in co-operation with other members of the firm as well as external partners. To this end, the module will provide learning opportunities to appreciate current writings and perspectives on the global marketing environment. Opportunities will be given to analyse different global marketing organisations and their environments, suggest and implement realistic strategies and plans and control mechanisms. The module addresses global issues such as the macro environment, market entry strategies, communication, price, planning and control.

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