Marketing with Digital (with Foundation Year)
Program Overview
The Marketing with Digital (with Foundation Year) program at London South Bank University equips students with comprehensive knowledge in marketing principles, emphasizing digital marketing and data analytics. It offers practical skills in campaign planning, brand analysis, and digital marketing technology, preparing graduates for careers in the dynamic digital marketing landscape. The program is accredited by the Chartered Institute of Marketing (CIM) and provides opportunities for work experience and personal development.
Program Outline
Degree Overview:
Marketing with Digital (with Foundation Year) is a four-year, full-time BSc (Hons) degree program offered by London South Bank University. The program is designed to equip students with a comprehensive understanding of marketing principles and practices, with a particular emphasis on the role of digital marketing, data analytics, and targeting in today's dynamic and online-driven world. The program aims to:
- Provide students with a solid foundation in current business practice and contemporary marketing theory and practice.
- Equip students with practical skills including digital campaign planning, brand analysis, communications and advertising planning, marketing research techniques, and the use of digital marketing technology such as Hootsuite and Salesforce.
- Prepare students for work in a dynamic, data-driven, and increasingly online world.
Outline:
The program is structured over four years, with a foundation year designed to provide students with the necessary foundational knowledge to succeed in the subsequent years of the program.
Year 1:
- Apps and Applications: This module introduces students to software used in academic and business environments, enhancing their IT proficiency and confidence. Students develop practical skills in using software for effective communication, data manipulation, and presentation.
- Academic Development: This module focuses on academic writing, exploring the differences between spoken and written language and guiding students through the process of crafting persuasive academic arguments supported by research.
- Business Communication and Culture: This module supports students' personal and academic development as they transition into business education. It familiarizes them with academic processes and resources, develops sustainable communication and effective coaching skills, and facilitates self-exploration of core values and beliefs.
- Problem-solving for Business: This module introduces students to the basic concepts of business research. Students apply introductory research skills to a real-world problem by undertaking primary and secondary research into an issue facing a local organization.
- Marketing in a Digital World: This module introduces digital marketing, including key digital marketing technologies.
- Finance and the Economy: Designed for non-finance students, this module offers insight into the role of finance from a general business perspective.
- The Discovery Project: This module introduces business management from an applied perspective.
- Management and Organisations: This module covers management theory and practice, offering insight into organizational behavior.
Year 3:
- Understanding the Consumer: This module provides an in-depth look at consumer behavior theory, its role in marketing decisions, and how it is used in practice.
- Your Marketing Career: This module focuses on employability, covering key skills necessary for graduate marketing employment.
- Integrated Contemporary Communications: This module examines marketing communications from an integrated campaign perspective, fusing both practice and theory.
- Marketing Research and Digital Analysis: This module provides a comprehensive introduction to marketing research, data, big data analysis, and their role within a marketing context.
- Marketing the Customer Experience: This module focuses on understanding the customer journey, with a particular emphasis on online experience and its impact on overall performance.
- Optional Modules: Students can choose one module from the following:
- The Digital Economy
- Media Relations
- Fundamentals of Project Management
Year 4:
- Global Marketing in the Digital Era: This module covers theory and practice related to marketing across international boundaries.
- Managing Products and Brands: This module covers practical and theoretical concepts related to product and brand management.
- Marketing and Digital Strategy and Planning: This module links all the previous topics studied across all levels and involves the development of an effective overall marketing strategy for a live case.
- Applied Project: This project, running across two semesters, gives students the opportunity to explore an area of marketing of their choosing in more depth.
- Optional Modules: Students can choose one module from the following:
- Strategic Marketing Channels
- Social Responsibility and Ethics
- Contemporary Issues in Digital Marketing
- Volunteering
Assessment:
The program utilizes a variety of assessment methods, including:
- Business Reports
- Case Study Analysis
- Closed Book Exams
- Multiple Choice Tests
- Individual Reflections
- Essays
- E-posters
- Social Media Presence Development
- Individual Portfolios
- Excel Assignments
- Coaching Diaries
- Group Presentations
Teaching:
The academic team is composed of lecturers from research, industry, and charity backgrounds with subject specialisms in Economics, Enterprise, Management Information Systems, Marketing, and Mathematics. Guest speakers from business and academia are invited to bring specialisms and real-world contextualization to the program. Teaching methods include:
- Interactive seminars and workshops
- Small group activities
- Application of knowledge to business case studies and real-life scenarios
- Question practice and case study analysis
- Debate and discussion
Careers:
The program prepares students for a wide range of careers in marketing, including:
- Digital Marketing Manager
- Marketing Analyst
- Brand Manager
- Marketing Communications Manager
- Market Research Analyst
- Social Media Manager
- Content Marketing Manager
- SEO Specialist
- PPC Specialist
- Email Marketing Specialist
Other:
- The program is accredited by the Chartered Institute of Marketing (CIM).
- Students have the opportunity to gain work experience in a consultancy role with a British-based company.
- Students can develop a ready-to-fund business plan or undertake consultancy as a final year marketing project.
- LSBU Business School is a member institution of the Business Graduates Association (BGA), providing students with access to BGA membership benefits, including CV building services, a job search function, skill assessments, thought-leadership, partner discounts, and more.
- The program offers personal tutoring and pastoral care through a dedicated team of personal tutors.
- Students are encouraged to engage in extra-curricular opportunities to enhance their personal development.
UK Fees
£9250 home students
Fees
£15900 international students Tuition fees are subject to annual inflationary increases.
Full-time
full-time
year 1
year 2
year 3
year 4
- - The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5881 Session code: 1FS00
Total course fee:
UK: £37000 International: £63600
- - The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5881 Session code: 2FS00
Total course fee:
UK: £37000 International: £63600
- - The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5881 Session code: 3FS00
Total course fee:
UK: £37000 International: £63600
- - The fee shown is for entry 2024/25 UK fee: £9250 International fee: £15900 AOS/LSBU code: 5881 Session code: 4FS00
Total course fee:
UK: £37000 International: £63600
International students
The course is not currently open to international students.
